Fourth Group

Andini Tri

Muh Kholilu

Dwi Lestari
Razaq Noor Muhammad
(7211418106)

Viony Imella (
INDOMIE, THE FIRST
INDONESIA's BRAND IN
TOP-10 GLOBAL BRAND
Indomie is a brand of instant noodle produced by an
Indonesian company; Indofood Sukses Makmur Tbk,
better known as Indofood.It is distributed in Australia,
Asia, Africa, New Zealand, United States, Canada,

“
Europe, and Middle Eastern countries. Outside its
main manufacturing plants in Indonesia, Indomie is
also produced in Nigeria since 1995 where it is a
“
popular brand and has the largest instant noodle
manufacturing plant in Africa.

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Contents
History
01 In 1972, Indomie was first introduced to the market in
Indonesia.

02 In 1988 Indomie was introduced in Nigeria by export,

and in 1995 the company opened its first production f
actory in Nigeria under Dufil Prima Foods

03 In 2005, Indomie broke the Guinness Book of World

Records category for "The Largest Packet of Instant
Noodles"

04 On 13 December 2009, Roger Ebert, popular film criti

c from United States for Chicago Sun-Times, ranked I
ndomie in one of his "Twelve Gifts of Christmas" in po
sition No. 1.
05 On 3 January 2010, Indomie launched the new pack
design from its company.

06 On 7 October 2010, In Taipei, The Taipei County Publ

ic Health Bureau announced that cosmetic preservati
ves were found in Indomie instant noodle products

07 May 2011, Jesse Two Ocean (J2O) from London, Uni

ted Kingdom performing "Indomie" Produced by Acen

08 26 March 2013, Indomie Pepper Chicken Flavour ma

kes its official launch.
09 In November 2013, Indofood launched the Taste of A
sia flavours with Tom Yum, Bulgogi and Laksa flavour
s.

10 1 January 2014, Indomie launched a new flavour call

ed Iga Penyet (Spareribs).

11 September 2014, Indomie launched two new flavours

called Dendeng Balado (Spicy dendeng beef) and So
to Lamongan (Lamongan Soto)

12 October 2015, Indomie launched three new flavours s

pecial for children, called My Noodlez, with crunchy t
opping, Pizza Cheese, Salmon Teriyaki and Seawee
d flavours.
 On 11 January 2016, Australian singer-songwriter Co
13 urtney Barnett releases song Three packs a day, a so
ng about Mie goreng on a compilation on her record l
abel Milk!

14 March 2016, Indomie launched two new flavours, Mi

goreng with soup-based flavours, Mi goreng Rasa Ay
am Bawang and Mi goreng Rasa Soto.
On 6 November 2016, Indomie was, for the first time,
15 spotted as a sponsor of Premier League title holders
Leicester City during a league match against West Br
omwich Albion.

16 January 2017, Indomie launched a new flavour called

Tengkleng and Tahu Tek.
 Naming

"Indo" stands for "Indonesia" and "mie" is the Indonesian word for "noodles",
therefore "Indomie" stands for "noodles from Indonesia" or "Indonesian
noodle". Both Indomie and IndoMie can be used to describe the brand.
• Description

Indomie is a form of instant noodle spiced with the Indonesian palate. The most
popular flavour is Indomie Mi goreng, followed by Indomie Soto Mie (Noodle Soto
flavour), Indomie Ayam Bawang (onion chicken), Indomie Kari Ayam (chicken curry),
Indomie Kaldu Ayam (chicken stock) and Indomie Ayam Spesial (special chicken). The
Indomie website states that many of their noodles, including meat flavours are
vegetarian.
 Ingridients

Indomie is made from flour supplied by Bogasari flour mills, and

fortified with vitamin A, B1, B6, B12, niacin, folic acid and iron.[6]
Indomie is certified as halal by Majelis Ulama Indonesia, certified ISO
9001:2001 and HACCP from SGS.[6]
 Variant
INDOMIE KUAH
SELERA NUSANTARA
INDOMIE GORENG

INDOMIE JUMBO INDOMIE VEGAN

INDOMIE KERITING
Indomie was launched since 1982 and is now
available in many countries, such as the United
States, Australia, the United Kingdom, the Middle Indomie is
East, and etc.
exported
With 16 factories, as many as 15 billion Indomie to more
packs are produced annually. Not only in Indonesia
indomie has also been exported to more than 60 c than 60
ountries in the world.
countries
Indofood's key export markets include Australia,
Iraq, Papua New Guinea, Hong Kong, East Timor,
Jordan, Saudi Arabia, the United States, New
Zealand, Taiwan and other countries in Europe,
Africa, the Middle East and Asia.
Indomie in Nigeria
In 1988 Indomie was introduced in Nigeria through import, a
nd in 1995 open its first production factory in Nigeria under
Dufil Prima Foods. It is the first instant noodles manufacturi
ng plant in Nigeria and the largest in Africa. Indomie Instant
Noodles has grown to become a household name across th
e country. Indomie is produced in Nigeria since 1995 where
it is a popular brand and has the largest instant noodle man
ufacturing plant in Africa. Since 2003, Dufil’s fortunes shifte
d and its revenues have increased at an average rate of al
most 30 per cent a year. One reason is the heavy marketin
g focus. The company’s advertisements appear on buses a
nd buildings around the country. Mothers with young childre
n are a particular target market. One of Dufil’s popular catc
hlines reads: “No mama be like you, no noodles be like Indo
mie”.
Indomie in Australia
Indomie was first introduced in Australia in the 1990s. It beg
an with the Indonesians bringing in Indomie themselves as t
hey started their university lives in Australia. It has grown in
popularity due to its delicious authentic mi goreng taste. Tod
ay, Indomie has become a well know snack for many Austra
lians, particularly the university students. It is now the no.1
Mi Goreng in Australia.
Indomie in New Zealand
In New Zealand, Indomie was first introduced about 20 year
s ago. Initially, it was popular with the Indonesian students
who were missing their Indomie from back home. However,
today Indomie has become a popular snack for many New
Zealanders. In fact, Indomie has become so popular that it i
s now the no.1 selling instant noodles brand in New Zealan
d.
Indomie in Saudi Arabia
In 1986, Indomie instant noodles were first introduced into t
he Kingdom of Saudi Arabia, merging Asia and Saudi Arabi
a into one world, one of quintessential and absolutely rivetin
g-in-taste noodles. Indomie’s premium wheat noodles are n
ow part of every Saudi home. Indomie’s factory produces u
p to 2 million packs a day in Jeddah alone, where it opened
in 1994. It was then that a Saudi company first shook hands
with the world’s largest noodle manufacturer and setup a st
ate-of-the-art plant known as “Pinehill Arabia Food Limited”
thus making Saudi Arabia a self-sufficient producer of Indo
mie instant noodles. It didn’t take long for Saudis to acquire
a taste for Indomie’s flavored noodles and PAFL steadily dis
tributed Indomie across the Kingdom, soon thereafter expor
ting it to all Arabic countries and soon enough on a global s
cale.
Indomie in Serbia
Indo Serbia Food started operations in August 2010. The m
ain activity is import, distribution and sale of dehydrated Ind
omie Nudli. Indomie is available in all retail facilities in Serbi
a. Indomie is the most famous and largest brand of nude in
the world. Indofood is a parent company based in Jakarta, I
ndonesia, from where this brand came from. Indo Serbia Fo
od, based in Belgrade, has business units in Cacak, Nis an
d Novi Sad. In addition to Serbia, Indo Serbia Food operate
s in the territories of Eastern and Southern Europe (Bulgari
a, Romania, Macedonia, Bosnia and Herzegovina, Croatia
and Slovenia) .
Indomie in Egypt
In 1997, a partnership was established between local entre
preneur named Maher Abu Alata and Wazaran Group, to se
t up a company specialized in Export, Import, Distribution a
nd Marketing and the company named “Transworld”. The ai
m for setting up this company is to import and distribute Ind
omie in Egypt. In 2006, a company specialized in productio
n was established and named “ Salim Wazaran Abu Alata, L
td.”SAWATA. SAWATA is a limited liability company(LLC) th
at was established together by Salim Wazaran Ltd. (SAWA
Z) in Saudi Arabia and Abu Alata Co. in Egypt.On the 1st of
October 2009, Instant Noodle factory located in an industria
l area, Badr City Cairo Egypt was commercial production In
domie and to be distributed to all over markets in Egypt.
Indomie in Turkey
In Turkey, Indomie was first introduced in 2010 under the na
me of Adkoturk Gıda Sanayi ve Ticaret LTD. ŞTİ. Adkoturk,
has been operating in Turkey with 100% foreign capital by t
he participation of international investors. Adkoturk Gıda Sa
nayi ve Ticaret LTD. ŞTİ. is one of Turkey's most prestigiou
s corporation and a pillar of the Turkish economy in Noodle
producing.
 Thank you
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