What are the different

commodities
found in the market?
What can you say about the picture?
Another one
MMARKETING
_ RK _ _ _ _G
T R _ _S_ _T__N
TRANSACTION GGOODS
_ _D_

BUYER AND SELLER

Profit
Pr_ __t Buying
BU_ __G
Selling
SE _ _ _R
Marketing Transaction-
an exchange deal
between two persons
such as a buyer and a
seller
Goods- also called
products or
merchandise
Profit -income earned
from a business
Seller – also known as
a vendor
Buying – to purchase
goods for a specified
amount
Big bulk – in a large
quantity.
Sound Buying Program
– buying program
based on wise
decisions.
principle – a statement
used as a guide

demand –a statement
used as a guide.
demand – that which
is needed by a target
group of consumer.
SELLER BUYER

SELLER AND
BUYER
The Seller
- He/She is the owner of the store
Or business establishment.
- He/She offers goods, product
Or services at a specified amount
Called his/her selling price
- As a seller , he/she must learn the
art of selling
- The art of selling needs
persuasion, good
relations with
people,patience and
courtesy toward his/her
prospective buyers.
- As a person he/she must
be in good health,
possess character such
as being cheerful,honest
and prompt in attending
his costumers.
- He/she must have ab
adequate knowledge of
what he/she is selling, can
compute the cost of his
product, determine its
selling price and profit.
- Must have pleasing
personality
Seller doing it for two
reason
1. To provide servie to the
people in community
2. To gain profit
The Buyer- he/she is the person
who buys the goods or services
from the seller.
- He/She is the consumer who
makes use of the goods to
meet his/her needs/wants and
those of his her family.
-We also called consumers
because we consume or use what
we buy.
-We are also called end users
because we use the goods or
products or services that meet
our needs and wants and derive
satisfaction from its use.
The Seller as Buyer
- A seller is also a buyer because
he/she needs to buy the goods
or products he/she will sell.
- He /she buys these goods
either from manufacturer or
the producer of the goods or
from wholesales or
middlemen.
-The seller must have a good
and sound buying program so
he/she can get the most profit
and give the best services to
his/ her customer by offering
good quality goods or
product.
- His /her buying program
should based on the principle:
1. buy goods that will meet the
needs and satisfaction of the
customer.
2. He/She always keep in mind
the question: What does my
customer need?
Guide to sound buying for
both seller and buyer
-Seller and buyer should have a
sound buying guide to get the
best buy for their money. The
guide is: buy goods from the right
source at the right quality and
quantity at the right time and the
right price.
Group Activiy
How seller offers his/her goods to the buyer
Group 1- Drama
Group 2- Commercial

How buyers behave in marketing

transaction?

Group 3- Drama
Group 4- Commercial
risk-taking
businessperson:
somebody who
initiates or finances
new commercial
enterprises)