RFID based

Asset Management System

Background…
• Oct 2002 - foray into RFID becoming the first Indian company to do
so
•100% subsidiary of Gemini Communication Limited • India’s
first & only design & manufacturer of RFID products
We are today ...
-80 member team with a sound understanding of RFID -A RFID
product manufacturer with focus on Tags, Readers, Antennas and
Packaged Products
- Supported by over 150 partners in India & abroad
- One of the very few global companies who have implemented over
300 projects (directly or indirectly)
- Rs. 17 crore of revenues (FY 07-08)
Gemini Communication Ltd. (www.gcl.in) -
Public listed Networking & Communication
company (among the top 5 SIs in India) with Rs.
240 crores of revenue in FY 07-08
-1200 employees with 90 offices in India and 4
overseas offices in Taipei, Singapore, Sharjah
and New Jersey
-3 subsidiary companies - Gemini TRAZE,
Pointred Telecom, Sanat Technologies -
Over 2000 clients in India and overseas
VISION
• To be among the top ten global RFID
product companies by 2012

“to make TRAZE mean RFID”

 Industry Recognition

Recipient of
Market Leadership Award for
Tags
&
System Integration
in RFID
for 2007
ID TechEx & EPC Global UK - Case study

• Textile implementation chosen

as best Indian case study by
IDTECHEX & EPC Global UK
2006

Gemini Traze'sCEO. Gemini Traze, the com-
RFID initiative
Corporate Reporter
CHENNAI: Gemini Traze, a
wholly-owned subsidiary of
Gemini Communication Ltd..
has set up a facility for manu-
facturing RFID
quency identification) based
tags. The plant is situated in
Thirumazhisai on the out-
skirts of Chennai with a ca-
pacity to produce 100 million
tags annually. (Tags are used
in numerous applications
such as supply chain solu-
tions. retail solutions for pal-
let and item level tracking,
electronic ticketing and li-
brary and file management).
Addressing presspersons
here on Tuesday. It Vijayku-
mar, Chairman and Managing
Director, Gemini Communi-
cations, said Gemini Traze
had already launched RFID
readers and antennas. With
the tag manufacturing facility
in place. Gemini Traze will be
offering end-to-end RFID so-
lutions that are cost effective scheduled to becompleted in
and technically advanced,
�� �� • `vim
e�ncu,n • TeacV1.
Make ,TRAZE mean RFID
IIINDU
According to T. Venkat,
pany was :ill set to aggressive-
ly aid RFID deployment in
the country, which has been
slow to take off due to high tag
costs..,
Our tag manufacturing
initiative is aimed at trigger-
ing immediate and mass de-
ployment of RFID in diverse
areas in India and would open
(radio fre- up new applications and up-
portunities in the country".
he said.
Gemini Communications.
the parent company, was es-
tablished in 1995.
With a workforce of 750 in
90 locations across the coun-
try, the company hopes to
cross the Rs. 175 crore mark
in respect of turnover in the
current financial year against
Rs. 126 crore reported in the
year ended March 31, 2006.
Mr. Vijaykumar said Gemi-
ni Communication has
bagged a Rs. 75 crore order
from Tamil Nadu Electricity
Board (TNEB) for computer-
isation of 1,725 collection
centres across the state cater-
ing to 15 million consu-
mers.The project is
the next three months.
-. .55 5
• Sec,'
Gemini TRAZE is today
• The ONLY product company to offer products
on
Passive (HF & UHF) & Active
- Tags
- Readers
- Antennas
- Packaged products
- Middleware
BUSINESS MODEL
Continuous innovation on Product design in building next
generation products
Build a state-of-the-art Centre of Excellence for providing
Design &
Manufacturing
platform for exploring Newer applications
Integrate TRAZE products with complementary products
& solutions and build the value chain for diverse verticals

Build and grow TRAZE Business Partner Network

Appoint dedicated domain specific Business Partners
Channel Partners / Partners to be trained on RFID products & services
Resellers spanning diverse applications

TRAZE will continue to address the high end customers

Strategic Marketing & complex applications directly to drive & trigger mass
deployment
Shall offer readymade solutions to identified specified
segments.
Tag manufacturing initiative
• Mar 2007
• Started with a vision to commoditize RFID
technology to improve adoption
• Complementing existing products - RFID
readers & antennas
• To offer end to end RFID solution
• First RFID inlay manufacturing
in India

• Fully automatic High volume

production unit

• Tags that subscribe to ISO

15693, 14443, 18000 & EPC
Gen 2 standards

• Continuous production
capability

• Throughput up to 11000
inlets/hour

• Capacity : 100 mn inlays per

annum
The TRAZE value proposition

• First mover in the emerging market •

Strong understanding of technology •
Developed indigenous Product Range •
Wide Product portfolio (HF, UHF & Active) •
Relationship with technology companies •
System Integration experience • Existing
client base
 Strategic Relationships
• Texas Instruments
• NXP
• Intel
• Microsoft
• SAP
• Oracle •
Infineon •
Impinj •
BEA
Gemini TRAZE launched RFID GeNext products in
Q3 (FY 07-08)
Key breakthroughs
- Passive Tags (ISO 14443, Packaged tags)
- Active RFID products
- UHF Reader on Intel R1000 platform -
Multi-protocol HF reader with integrated
biometrics
- Long Range HF Reader on NXP technology
 RFID based
Asset Management System
Asset tracking in organisations

• Asset tracking is a real pain for most

companies
• If not handled properly, can cause a
business a great deal of money in
misplaced items, resulting in high
overhead.
Questions?

• Do you know where your assets are? •

How much time do you spend in locating
assets?
• Do your people have the right tools/equipments
at the right time in the right location?
• How much have you written off due to lost or
misplaced products?
• Do you find a lot of assets damaged / repaired
lying unused / unattended to?
RFID for tracking assets
• Using RFID technology, businesses can create a
complete, low cost, real-time asset management
system that assures performance and reliability.

• Industries like manufacturing, utilities, Telecom,

retail, Construction and defense can all benefit
from the RFID technology to track, trace and
know their real time asset information.
What is RFID?

• RFID is an ADC (automatic data capture)

technology that uses radio-frequency waves to
transfer data between a reader and a movable
item to identify, categorize, track.

• RFID is fast, reliable, and does not require

physical sight or contact between
reader/scanner and the tagged item
 RFID components

Consists of 4 key parts: •

Tags
• Readers •
Antenna •
Software
Barcode vs Passive RFID tag
Transponder Power supply
 Typical assets for tagging
• IT Assets- Desktops, Laptops, CPU… •
Office Assets- Telephones, LCD Projectors,.. •
IT Media- CD, Floppy, HDD etc.
• Industrial Machinery
• Electronic equipments, tools etc.
other assets..
• Documents / Books
• Test Instruments •
Office Automation
Equipments
Challenges in tagging assets
Passive RFID:
• Limited read distance on metallic & IT assets •
Tags to be packaged to work on appropriate assets •
Tag form factor vs read distance
• Tag form factor vs aesthetics
• Metallic obstructions in work environment

Passive RFID solution is suitable for short range asset

reads.

Active RFID solution is suitable for long range asset reads.

 Role of RFID in asset tracking
I. Asset Auditing :
To take stock of Inventory periodically using hand
held readers

II. Asset Monitoring:

To manage & report movement of assets

III. Asset Tracking:

To track movement of assets automatically at entry / exit
gates using portal setup

IV. Real-time Asset Visibility:

To monitor the status of movement of assets real-time.
 Asset auditing

• Regular / Frequent auditing of assets using a

Hand-Held reader
• Master Slave Arrangement between fixed (or
Location) & mobile assets.
• Data can be downloaded after the completion
of Audit
• Asset reconciliation performed
• List of missing assets can be reported using a
basic software
 RFID Hand held readers

• Hand held Readers are available with LCD,

Display, Keypad, with Pocket PC Interface
etc
Asset Monitoring & control

• Strategic entry / exit points within the

building/block/campus are fitted with a passive
RFID Reader & Antenna set up (up to 45cm
read distance)
• Employees carrying mobile assets will be asked
to flash their belongings to the read point along
with their card.
• ‘Stop & Go solution’
RFID reader & antennas

• Readers - Midrange, Integrated

• Antenna - 300X300mm •Read
Distances - upto 60cm
 Asset tracking
• Strategic entry / exit points are fitted with a reader / antenna

• Employees carrying mobile assets will be automatically read by the

reader at the specified read point (s).

• Near Real-time visibility of assets using Real Time Locations Systems

(RTLS)
RFID reader & antennas

• Passive / Semi-Active Tag

• Read Distance (upto 10 mtrs)
• Positioned at strategic points
 Real-time Asset Visibility
• Active tags affixed to Assets and Active
Readers fixed at multiple points to create
Active Read Zones so as to RFID enable
the area
• Every movement of asset is immediately
recorded and updated
• Real-time Location system that results in
100% real-time visibility of assets is
possible
 RFID Readers & Antennas
• Active Tag
• Read Distance (upto 50 mtrs) •
Fully enabled RFID “Read Zones”
Benefits of RFID based asset mgt

• Real-time audit and traceability

• Improved manageability through a single unified asset
registration system across multiple sites
• Reduce workload on asset audit administrators, allowing
redeployment to other business critical projects •
Elimination of error prone manual audit processes •
Improved security of high value assets and protection of
Intellectual Property
• Time intensive line of sight inspections are no longer
required
 Closing Comments…

• RFID is all set to revolutionize the way business

is done - momentum is building in the country
and around the globe

• Gemini TRAZE is all set to meet the growing

global demand for the technology

• Taking you one step closer to REALITY ONLINE

 www. .in

A Premier RFID Product House IN N O V

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