BUSINESS

PLAN
JOHN FRANCIS SOLA
J Z E L L J OY A R E L L A D O
BERNARD ELI DE LEON
10 - 1
Executive Summary

Personal Details

I.Name and Brief Biography

I am John Francis Sola ,15 years old. I live in Barangay Cabugao
Sur,Santa Barbara Iloilo.I like watching K-pop and my hobby is playing
Archery.
I am Jzell Joy Arellado ,15 years old from Bolong Este, Santa
Barbara, Iloilo. I like playing online games during my leisure time. My hobby
is Reading books.
 I am Bernard Eli De Leon ,15 years old from Barangay Bolong Oeste, Santa
Barbara, Iloilo. I love listening to musics and watching anime.

II.Name of Adviser/s and Brief Biography

Mrs.Ma. Noemi C. Tatud is our Class Adviser. She’s an English Teacher in

Santa Barbara National High School.

Overview of the Business

I.Name of the Business
The Name of Our Business is “Viva La Vida Dulce Bakery”
II.Description of the Business Model
Viva La Vida Dulce Bakery is not just an ordinary bakery shop.From
the name itself “Viva La Dulce”, in spanish it means “Live the Sweet Life”. We
serve high quality kinds of breads and desserts which comes from Spain.

III. Statement of Vision,Mission and Values

Vission
-Our vision here in Viva La Vida Dulce’s Bakery is to be recognized
as one of the top bakery not just only in Santa Barbara but in the entire region
through being passionate about taking innovative products that will taste great
and makes every eating experience will be more satisfying. And lastly, we only
want the best for our business and as well as to our costumers.
Mission
-Here in Viva La Vida Dulce’s, our mission is to serve our costumers
and make them feel sweetness of life. We will provide the highest quality of bakery
products, spanish desserts and the excellent services with the inclusive
employment. We will also improve all the aspect of our business in order to sustain
the long term success of our costumer and ourselves.

Values
-Our business is eco-friendly, high quality and very affordable to
everybody. Our business is where you can able to be relied on as honest, truthful
and outstanding.
The Problem/Need
A. The area of our business, we must choose a wide space for our business
so that it will not get crowded and the people are comfortable to move around and
enjoy at our place. Lack of ingredients, some of our suppliers are sometimes
delayed on delivering the ingredients. Not enough personnel to hire.

B. The problem/need must be addressed by our business because the area of

our business is not wide enough,it will get crowded and our costumer will not be
comfortable to move around. And if some of our ingredients will get short in
supply that will be a huge problem to our business.

C. We solved the problem by expanding the area of our business. And find
other supplier that can supply us ingredients without delayed on delivering.
The Marketing Plan

A.Research and Analysis

1)Description of the Target Market

-the target of our business is for all people who are interested in our
products and who are fond of sweets and delicacies.

2.)Market Size
-Viva La Vida Dulce will focus on Santa Barbara and its nearby areas.
Some other bakeries are already established in Santa Barbara but they are not
providing some of the products which La Viva Vida Dulce will be providing, just
like the spanish desserts.
3.)Competition Market Share
-our main competitors are: Bread and Butter ,Dunkin Donuts and Goldilocks.

Sales

10%
70% Viva La Vida
10% Bakery
10% Bread and
Butter
10%
10% Dunkin
Donuts
70% 10% Goldilocks
4)Market Trends
-As we grow,we may persue a strategy that can benefit those people who want to
eat breads from other countries. We will offer breads and desserts from other
countries. And another trend we will keep our eye on is the trend of eating healthier.

B.Marketing Strategies
1)How long will you introduce your product in to the market?
-We will introduce our product to the market through free tasting and other
activities meant to increase our local presence. Offer friends, neighbors and
prospective costumers a free sample of our product.

2)How will your costumer be reached and served?

-We will reached our costumer through social media accounts such as
instagram, facebook, twitter, youtube and etc. We must be consistent with release
of information and make our business searchable.
3)How will your investors will be served ?
-We will make them feel comfortable and we will provide high
quality of products and ingridients to make them assured that we
are the best among the rest.

4)Description of the business ownership,roles of the partners.

-The type of ownership we have is corporation Jzell Joy Arellado
is the Owner of the business. Bernard Eli De Leon and John Francis
Sola will be incharged of finances and expenses.

5)Value Added Features

-Our business will assure you that we will give the service you
looking for. We have a good variety of products. We also offer
disscounts on large puchase orders and free delvy of orders to
costumers within the town.
Location of the Business

Viva La Vida Bakery

IV.Production and Technical Plan
A.Detailed description of products/services
-Our products are imported some of our ingredients came from other
countries and it has a high quality. And not because out ingredients are
imported it has a high prize. It also depends on the quantity of the food you
have to buy.
B.Operating Strategies
-Our product will be further develop by adding new twist and many kind of
bread from other countries. Also to make our product expand we must take it
more attractive and delicious.
-We will attend seminars to enhance and develop the abilities of all the
members of the business team.
-The raw materials that we need are: Oven, Refrigerator, Tools and other
Equipments.
C.Critical Risk
-Our competitors here in Santa Barbara are: Bread and Butter, Dunkin
Donuts, Goldilocks, Shortstop and other bakeries.
-We will provide internet facility to our costumers. Music system and the
television facility will also be provided for entertainment.
-We will succeed by offering costumer/s high quality breads, cakes, and
desserts with personal service at a competitive price.

-Jzell Joy Arellado is the Owner.

-John Francis Sola is the supervisor.
-Bernard Eli De Leon is the manager.
 -the talented bakers.
-competetitive price and new marketing
Strengths strategies.

Weaknesses -New in the market.

-new set up.

-New bakery products in the area.

Opportunities -High quality products with responsible prices.
-Educated degree holder bakers.

-Low price of competitors.

-Experience of competitors in the market
Threats and best advertisement strategy.
Organizational /Management Plan
JzellJoyArellad
o
(Owner)

John Francis Bernard Eli

Sola De Leon
(Supervisor) (Manager)

JuanitoAlforns
DiebLohr Dark Montero
o
(Baker) (Waiter)
(Cashier)