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    Target Marquet Market Place Analsys

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    Gabriela Zambrano
    This document analyzes the market for replacing plastic bags with eco-friendly paper bags in retail outlets. It finds that most outlets currently use plastic bags but are open to replacing them. A SWOT analysis identifies strengths like the bags being eco-friendly and customizable, but also weaknesses like the company being new and not well known. Opportunities exist due to plastic bag bans and the ability to promote clients, but threats include potential competitors in the market.

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    Target Marquet Market Place Analsys

    Uploaded by

    Gabriela Zambrano
    8 views5 pages
    This document analyzes the market for replacing plastic bags with eco-friendly paper bags in retail outlets. It finds that most outlets currently use plastic bags but are open to replacing them. A SWOT analysis identifies strengths like the bags being eco-friendly and customizable, but also weaknesses like the company being new and not well known. Opportunities exist due to plastic bag bans and the ability to promote clients, but threats include potential competitors in the market.

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    This document analyzes the market for replacing plastic bags with eco-friendly paper bags in retail outlets. It finds that most outlets currently use plastic bags but are open to replacing them. A SWOT analysis identifies strengths like the bags being eco-friendly and customizable, but also weaknesses like the company being new and not well known. Opportunities exist due to plastic bag bans and the ability to promote clients, but threats include potential competitors in the market.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views5 pages

    Target Marquet Market Place Analsys

    Uploaded by

    Gabriela Zambrano
    This document analyzes the market for replacing plastic bags with eco-friendly paper bags in retail outlets. It finds that most outlets currently use plastic bags but are open to replacing them. A SWOT analysis identifies strengths like the bags being eco-friendly and customizable, but also weaknesses like the company being new and not well known. Opportunities exist due to plastic bag bans and the ability to promote clients, but threats include potential competitors in the market.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    Target Marquet

    MARKET PLACE ANALSYS


    Following are the findings which we got after a
    Personal interaction and observation with the
    Retail owners and their staff with regards to use of
    plastic bags. It covered supermarkets, mini
    supermarkets,etc.
    • Most of these outlets provided
    plastic bags for its customers
    because of its easy availability
    and high demand.
    • When asked “Would you be
    willing to replace the plastic
    bags with eco-friendly and
    customized paper bags?” almost
    all the outlets responded
    positively by saying ‘Yes’.
    SWOT Analyses
     STRENGHT
    WEAKNESS
    • Eco friendly, can be easily • - Not well know, since is a new
    disposed off. company.
    • - Customized bag as per
    requiremen|t of clients.
    • - Promotion tool for both the
    bag as well as the client.
    • - Plastic ban laws has resulted in • - Potential entrants in the
    an opportunity for a substitute market with same products. -
    for customers, which is a eco Existing small scale producers
    friendly product and would hold like small artisans or housewifes.
    the weight of items. - Existing Plastic bag producers.
    • - Promotional tool for client, so
    this will increase Bag’s sales.

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