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  • Social Media 101

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    Mari Boiles
    7 views19 pages
    The document discusses social media usage statistics in the Philippines, with 71% of Filipinos reported as active social media users. It notes that Facebook is the top preferred social network and the largest demographics are ages 18-24 and 25-34, who make up 27% and 32% of digital populations respectively. The document then provides tips for radio stations on using social media, advising setting objectives and creating a content plan and calendar to build an online community and produce engaging content.

    Original Description:

    Using Social Media for Beginners

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    The document discusses social media usage statistics in the Philippines, with 71% of Filipinos reported as active social media users. It notes that Facebook is the top preferred social network and the largest demographics are ages 18-24 and 25-34, who make up 27% and 32% of digital populations respectively. The document then provides tips for radio stations on using social media, advising setting objectives and creating a content plan and calendar to build an online community and produce engaging content.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views19 pages

    Social Media 101

    Uploaded by

    Mari Boiles
    The document discusses social media usage statistics in the Philippines, with 71% of Filipinos reported as active social media users. It notes that Facebook is the top preferred social network and the largest demographics are ages 18-24 and 25-34, who make up 27% and 32% of digital populations respectively. The document then provides tips for radio stations on using social media, advising setting objectives and creating a content plan and calendar to build an online community and produce engaging content.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 19

    SOCIAL MEDIA 101

    Like, subscribe and share for dummies! ;)


    Social Media by
    Numbers
    2.2 M Facebook Users
    WORLDWIDE
    2.2 M Facebook Users
    WORLDWIDE
    Top social network preferred in the Philippines
    27% are 18-24 years
    old
    DIGITAL POPULATION SHARE
    11% Female, 16% Male
    32% are 25-34 years
    old
    DIGITAL POPULATION SHARE
    13% Female, 19% Male
    71% of Filipinos
    71% of Filipinos
    ARE ACTIVE USERS OF SOCIAL MEDIA
    Why do radios need
    social?
    Why do radios need
    social?
    “Radio & Social go together like
    Peanut Butter and Jelly.”
    Where do I begin?
    Where do I begin?
    Start with a declared objective
    Where do I begin?
    Follow with a plan, as in “Content Plan”
    Where do I begin?
    Time to plot a “Content Calendar.”
    How to grow my
    online community?
    How to create
    engaging content?

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