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U r b a n T h e o r y
Consider improving
The Syrian coast line
Syrian Coastal Region could be “a popular tourist destination” with its identity on the
Mediterranean , while Italy is successful in regional tourism and has a spatial identity.
The study will try to learn from the experience of Italy to improve the Syrian coast.
Table of contents
• 1- abstract
• 2-background studies
• 3-aim and objectives
• 4-research questions and problems
• 5-research methodology
• 6-
Overview
Tourism has become a major sector of economic activity worldwide, covering a broad range of
enterprises, areas and stakeholders. It is one of the largest and fastest growing industries in the world: 4, 4
per cent of Gross Domestic Product (GDP) flows directly from tourism, which employs over 235 million
people (WTTC). A substantial portion of GDP and employment, especially in developing countries, is
related to tourism. It is also one of the most ramified sectors of the global economy, covering a broad
range of enterprises, sectors and stakeholders. All the indications are that tourism will continue growing
in the years to come. With this growth, a diversification of tourism products and destinations is taking
place, with increased demand for nature-related tourism. Tourists themselves are becoming increasingly
sophisticated in their demands, seeking more than pure leisure and relaxation.
Given these considerations, tourism is in a strategic position to make a positive contribution to the
regional development of local areas, both as an effective conservation tool, and as a successful
community development model. At the sure time, however, fit also presents challenges. In fact, if the
tourist industry is not subjected to clear rules and standards, fit can have negative impacts on local
regional development . In order to achieve positive outcomes fit is necessary to set up policies that
consider all the implications both negative and positive that tourism has on the economic, social, cultural
and environmental side, seizing the opportunities that tourism can bring, and minimizing its potentially
adverse effects.
Research Problem
While Syrian Coastal Region has good potentials to compete in the tourism industry (culture,
climate, history, sea, opportunities for investment because of cheap labor and land compared to
China) still regional tourism is not recognized in Syrian Coastal Region, by which Coastal Region
is not the most popular touristic destination. The problem can be summed, “Syrian Coastal Region
is not a successful regional tourism destination considering all the potentials and assets it has”.
Hypothesis:
Syrian Coastal Region could be “a popular tourist destination” with its identity on the
Mediterranean , while Italy is successful in regional tourism and has a spatial identity.
The study will try to learn from the experience of Italy to improve the Syrian coast
Research aims & objectives
Why and how regional tourism in Itay Province is a successful experience?
Secondary questions:
2- Which parts of Italian regional tourism have been the most important for this success
3- Have Mediterranean elements played a big role in this success of Regional Tourism
Research questions
Main question
1- Why and how regional tourism in Itay Province is a successful experience?
Secondary questions:
2- Which parts of Italian regional tourism have been the most important for this success
3- Have Mediterranean elements played a big role in this success of Regional Tourism
Methodology
Choose Arwad island (Syrian island on the Mediterranean Sea) and find a comparison
with an island on Italian coast by studying the history of each and analyzing the
accessibilities and elements of Mediterranean style.
Syrian Coastal Region:
• Proximity to Europe and Arab countries
• Strategic location on the Mediterranean
• Connection between 3 different continents Africa, Asia
and Europe
Tartous Lattakia