Professional Documents
Culture Documents
OF MODERN
PERSONNEL
MANAGEMENT
Subtitle
Among the many major changes that are occuring, the following five
will illustrate the nature of the personnel challenge:
• Changing mix of the work force
• Changing personal values of the work force
• Changing expectations of citizen-employees
• Changing levels of productivity
• Changing demands of government
Changing Mix of the Work Force
Among the major changes in the mix of personnel entering the work force are
• Increased numbers of minority members entering occupations requiring greater
skills
• Increasing levels of formal education for the entire work force
• More female employees
• More married female employees
• More working mothers
• A steadily increasing majority of white-collar employees in place of the blue-
collar
• List the products or services
your company provides that Market entry
strategies
will help the customer achieve
their objectives.
Market
Product
• Example: analysis,
and brand
review and launch
– Using a variety of research monitoring
Cost Comparison
* Cost of custom research service depends on project scope
Durable Global Data
goods Finance
B2B
Media
Consumer Services
Trends
Research Benchmarking
Industry
Foods Goods and Electronics and
Services
Network
Technology
Markets
Our Strengths
• Summarize the key benefits provided by the product or service you
are promoting.
• Example:
– Investment in market research is an investment in your product’s success!
• Know your customer
• Know your competition
• Timing is everything
• Track and adjust
Next Steps
• Provide contact information for key personnel from your company.
• Provide e-mail and Web site information, if appropriate.
Contact Information