The document discusses designing product offers by mapping products, markets, and joint spaces. Product maps show the relationship between different products, joint space maps illustrate how products can be combined, and market maps depict the various customer segments and their needs.
The document discusses designing product offers by mapping products, markets, and joint spaces. Product maps show the relationship between different products, joint space maps illustrate how products can be combined, and market maps depict the various customer segments and their needs.
The document discusses designing product offers by mapping products, markets, and joint spaces. Product maps show the relationship between different products, joint space maps illustrate how products can be combined, and market maps depict the various customer segments and their needs.