The document discusses designing product offers by mapping products, markets, and joint spaces. Product maps show the relationship between different products, while market maps illustrate target markets. Joint space maps analyze how products can be combined to reach various market segments.
The document discusses designing product offers by mapping products, markets, and joint spaces. Product maps show the relationship between different products, while market maps illustrate target markets. Joint space maps analyze how products can be combined to reach various market segments.
The document discusses designing product offers by mapping products, markets, and joint spaces. Product maps show the relationship between different products, while market maps illustrate target markets. Joint space maps analyze how products can be combined to reach various market segments.