FORTIFIED BIOCHARCOAL FERTILIZER

TO INCREASE FRUIT PRODUCTION

Septiana Crista Debora 1606836061
Firdania Fauziah 1606837221
Imanuel Bagas Sugiarto 1606839302
Jessica 1606883064
Miranda Meidistira 1606889585
Muhammad Jihadilan Aliansyah Putra 1606905286
 2

Background
Amount of Fruit Production in Indonesia (tons):
Areas Used for Fruits
18,341 With Banana, Durian, Siam
Orange, and Mango as the fruit with
highest number of production.
Cultivation
2016
In the graphic, it tells that in 2016 almost 700,000
hectares of lands are used for fruit production and it does 2015

Year
not deny chances to increase in the next few years.
With the high number of crops, it leads to:
2014
2013
High number Soil Become Infertile
of 2012
Fertilizer
Usage 0 500 1000
Decreasing Yield and Thousand Hectares
Quality of Production
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 3
Problem Formulation
Stake
Holder
Problem Boundaries Obstacle
What is the best Customer
perception about
CustomerWhat are fertilizer composition ofnew product
Distributor advantages that
fertilizer that the
the consumer consumer needed
needed? the most?

What are
dis/advantages What are the
about the existing specification of the
product? regulation of
fertilizer in Primary
Region Indonesia? Market
Indonesia
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Fruit Farmer
 4
Method of Concept
Selection

RVF Selection Concept

Method Screening

Granule of Potassium Nitrate

Selected Fertilizer Enriched
Concept Micronutrients Mixed with
Concept Concept Biocharcoal
Scoring Rating

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 The Results of Concept Testing 5

Percentage of respondents
by occupation
Percentage of respondents interest in
13%
9% 26% purchasing the product
4%
9%
4%
39% 9%
30%

22%
Farmer Students Housewife
Lecturer Gardener Others

Percentage of respondents
35%
by age
13%
39%
22%

Not interested in purchasing Fairly interested in purchasing

17% 9%
Interested in purchasing Highly interested in purchasing
Extremely interested in purchasing
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18-25 26-33 34-40 41-47 >48
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 6
Product Description
Divided to four main classification
Ingredients
Form
Solid Nutrients Material

Granule
KNO3 Biocharcoal
Cu and Zn
Function

Increase Fruit Environmentall Packaging

Production y Friendly

Material Form Weight

Extra Nutrients Healthy Soil

Hard to Leach Odorless

Woven Bag Sack 10 kg
Water Flow Pollute Water
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 7
Product Specification
Nutrients for Improve the
Common Quality of Water
Plants Flow in Soil
11% NPK
0.3 m3water in/m3 water total

Fortified Nutrients Harmless and

for Fruit Plants Healthy for Soil
10% Micronutrients <0.5 ppm Phosphorus

Hard to Leach/ Polluting Water

Durability in
0 ppm Heavy Metal
Soil
10% Loss Nitrogen

Amount of Usage Odorless

Price
0.3 m water Usage
3www.companyname.com
in/m 3 water total Yes
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 8
Product Positioning Based on Screening Criteria
Nutrients
The products are compared based on
their macro, micro and additive
Haifa Phonska Plus Miracle Glow Own Product
nutrients
1
5
Environmentally Healthy
4 Combined criteria of Healthy and
3 Harmless for Soil and Polluting
Water
Odorless 5
2
2
The products are compared based 1
on their smell and containment of
0
odorful substances.

Affordable
Amount of Usage 4 3
Combined of criteria Pricing and
The products are compared based Availability of Fertilizer
on frequency and amount of usage
per using
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 9
Product
Product
Packaging
design

Specification Metric Unit Own Value

Price Biocharcoal Rp / package 65,000
Macronutrient and KNO3 11.82%
micronutrient % weight Cu (II) 8.47%
concentration Zn (II) 8.24%
Biocharcoal bulk density kg/dm3 1.5
Packaging Capacity kg 10
Packaging dimension
cm 18 x 15 x 25
(L X W X H)

Motto:
“Di bawah tanaman yang sehat, terdapat tanah yang kuat”
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 10
Foliar
Product
Packaging
design

Motto:
“Di bawah tanaman yang sehat, terdapat tanah yang kuat”
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 11
Product Block
Diagram

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 12

PT. BIOCHARMING
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PLANT LAYOUT
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OPEX
Type of Cost Amount Cost Accumulation
Equipment Cost Rp 5,654,154,867
Land Cost Rp 4,400,000,000
Building Cost Rp 6,432,150,000
Supporting Facilities Cost Rp 705,536,000
Rp 17,436,885,867
Utilities Cost Rp 173,907,500
Market Research Cost Rp 60,000,000
Patent Cost Rp 6,337,500
Brand Cost Rp 4,800,000
Contractors' Fees Rp 585,579,675
Rp 2,108,086,830
Contingency Rp 1,522,507,155

CAPITAL
FIXED-CAPITAL INVESTMENT Rp 19,544,972,696.77

WORKING-CAPITAL INVESTMENT Rp 2,990,000,000.00

TOTAL CAPITAL INVESTMENT Rp 26,053,067,782.19

 Bank Mandiri+Investor
(70, 30)

Loan Interest and Payment

Year Initial Loan Loan Interest Payment Total Payment Loan after Payment
Rp Rp
0 Rp - Rp - Rp -
26,053,371,654.21 26,053,371,654.21
Rp Rp Rp Rp Rp
1
26,053,371,654.21 2,592,310,479.59 5,210,674,330.84 7,802,984,810.44 20,842,697,323.37
Rp Rp Rp Rp Rp
2
20,842,697,323.37 2,073,848,383.68 5,210,674,330.84 7,284,522,714.52 15,632,022,992.53
Rp Rp Rp Rp Rp
3
15,632,022,992.53 1,555,386,287.76 5,210,674,330.84 6,766,060,618.60 10,421,348,661.68
Rp Rp Rp Rp Rp
4
10,421,348,661.68 1,036,924,191.84 5,210,674,330.84 6,247,598,522.68 5,210,674,330.84
Rp Rp Rp Rp
5 Rp -
5,210,674,330.84 518,462,095.92 5,210,674,330.84 5,729,136,426.76

Bank Interest Rate 9.95%

 CUMMULATIVE AFTER
TAX CASH FLOW
Series1
IDR 50,000,000,000
IDR 0
-IDR 50,000,000,000
CASH FLOW
IDR 50,000,000,000
IDR 0

2…
2…
2…

2…
NPV = IDR 883.838.579 -IDR 50,000,000,000
IRR = 13%
YEAR
ROI = 12.36% Before Tax Cash Flow
Payback Period = 4 years 144 days
After Tax Cash Flow
 IRR Payback Period
Product Price Raw Material 10
Salary
5
40.0%
0
20.0%
-20% 0% 20%
0.0%
NPV Product Price Raw Material
-20% 0% 20% Salary
Product Price
Raw Material
Salary
Rp30,000,000,000
Rp20,000,000,000
Rp10,000,000,000
Rp-
-20% 0% 20%