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    Ola was started in 2010 by two IIT graduates to address issues they faced with car rentals. It has since grown to be a large, private cab aggregator with over 5000 employees and a market valuation of $5.5 billion. Ola offers various cab services across India through its mobile app and has 60% of India's cab market share. It uses strategic partnerships, promotions, and economic strategies to continue growing its business against increasing competition.

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    Ola was started in 2010 by two IIT graduates to address issues they faced with car rentals. It has since grown to be a large, private cab aggregator with over 5000 employees and a market valuation of $5.5 billion. Ola offers various cab services across India through its mobile app and has 60% of India's cab market share. It uses strategic partnerships, promotions, and economic strategies to continue growing its business against increasing competition.

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    19 views8 pages

    Group Presentation On

    Uploaded by

    Piyush Thakar
    Ola was started in 2010 by two IIT graduates to address issues they faced with car rentals. It has since grown to be a large, private cab aggregator with over 5000 employees and a market valuation of $5.5 billion. Ola offers various cab services across India through its mobile app and has 60% of India's cab market share. It uses strategic partnerships, promotions, and economic strategies to continue growing its business against increasing competition.

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    Roll No. Name Dr Prashant Gupta
    PGSM 1931 Neha Lakshkar
    PGSM 1932 Nikunj Sharma
    PGSM 1933 Nishant Agarwal
    PGSM 1934 Paridhi Patni
    PGSM 1935 Piyush Thakar
    PGSM 1936 Pooja Pareek
    Company Profile
    •It was started as a startup business by two IIT Mumbai graduates Mr. Bhavish
    Aggarwal and Mr. Ankit Bhati.

    •Due to a bad experience during a car rental situation they decided to mend the
    system of car rental and this became the basis for the initiation of olacabs.

    • Form of Organization :- Private cab aggregator & year of establishment


    • 3rd December 2010.

    • Size of unit :- Large scale company


    • No of employees :- 5000 - 10,000 employees
    • Major investors :- Yes bank, Matrix partner, Tiger global, Softbank capital,
    Tencent holding
    • Subsidiaries of OLA :- Food Panda India , Taxi for sure, Geotagg, Quarth, Ridlr.
    • Market valuation :- $5.5 billion as on 14/01/2019
    • Total revenue :- $22billion as on FY18
    • Total funding:- $3.8 billion
    Services

    OLA provides different types of services, ranging from economic to luxury


    travel. The cabs are reserved through a mobile app and the service accepts
    both cash and cashless payments with Ola money. It claims to clock an
    average of more than 1,50,000 bookings per day and commands 60% of the
    total market share in India. In November 2014 it also started on demand
    auto rickshaw service on their mobile app.

    Available Services are: OLA Share, OLA Micro , OLA Mini, OLA Prime,
    OLA Auto , OLA Rentals, OLA Outstations, OLA Bike, OLA Lux.
    SWOT ANALYSIS
    Strength Weakness
    • Service Line • Driver’s behavior
    • PAN India foot print • Delay in pickup
    • Market share • High cost
    • First advantage of OLA Pink

    Opportunities Threats
    • Market coverage • Competition
    • Better services • Government regulation
    • Launch of OLA Pink in other • Dynamic environment
    cities
    OLA Online & Social media
    presence
    Market Strategy

    • Strategic partnership with make my trip.


    • Promotional activities
    • Advertising partnership with TVF
    • Economic strategy
    • Promoting hash tag campaigns
    Conclusion

    The key element in making Ola a successful brand


    is the efficient and quick accessibility which is
    offered by the firm. The firm not only improves
    through its intense promotional activities but also
    due to the services and comfort offered to users
    and employees.
    THANK YOU

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