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Evaluating Messages and Images

By:
Peter M. Maintang
Media Messages and Images
Evaluation

Content and visual analysis


CHECKLIST

• Sender
• Message
• Medium
• Receiver
• Context
SENDER

1. Who created the


message?
2. Is the source reliable?
3. What choices about
content did the source
make?
MESSAGE

1. What does the message say?


 Identifying the Subject, Main Point, and Support
 Checking for Accuracy
2. Is the information fair and logical?
 Identifying fallacies
 Detecting Bias
3. What points of view are included? Which are left out?
 Analyzing Values, Lifestyle, and Point of View
4. What images or sounds catch my attention?
 Visual Elements
 Sound Techniques
MEDIUM
1. What type of media is
used to deliver the message?
2. What are the strengths and
weaknesses of the media format?
RECEIVER

1. Who is the target of


the message?
 Target Audiences

2. How might people


different from me
interpret this message?
 Considering Different
Perspectives
CONTEXT

1. What is the purpose of the message?


▶ To Educate or Inform
▶ To Entertain
▶ To Persuade
Who controls the transmission of this
message?
▶ Corporations
▶ Governments
▶ Individuals
CONCLUSION
REFERENCE

Castigador, A. (2019). Speak and write for a purpose.


ACC Book Publishing, Cavite.

ELECTRONICS:
 http://thoughtfullearning.com/inquireHSbook/pg24
0
 http://thoughtfullearning.com/sites/default/files/inq
uireHS_images/Chapter15/hs247_1.png
 http://thoughtfullearning.com/sites/default/files/inq
uireHS_images/Chapter15/hs246_1.png
THANK YU

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