LESSON 2: IMPORTANCE OF

QUANTITATIVE RESEARCH
ACROSS VARIOUS FIELDS
PRE-TEST
QUANTITATIVE RESEARCH &
ACCOUNTING, BUSINESS and
MANAGEMENT (ABM)

» Researches can help design a new product or

service, figuring out what is needed and ensure the
development of product is highly targeted towards
demand.
» Businessmen can also utilize research results to
guarantee sufficient distribution of their products
and decide where they need to increase their
product distribution.
 QUANTITATIVE RESEARCH &
ACCOUNTING, BUSINESS and
MANAGEMENT (ABM)
»Conducting researches can also help a business determine
whether now is the proper time to open another branch or
whether it needs to apply for a new loan.
»It may also help a small business decide if a procedure or
strategy should be change to meet the requirements of the
customer base.
»Research is important for any organization to remain in the
market.
QUANTITATIVE RESEARCH &
ACCOUNTING, BUSINESS and
MANAGEMENT (ABM)

The primary function of research in ABM is to correctly

determine its customers and their preferences,
establish the enterprise in the most feasible location,
deliver quality goods and services, analyze what the
competitors are doing and find ways on how to
continuously satisfy the growing and varied needs of
the clients.
QUANTITATIVE RESEARCH
and ANTHROPOLOGY

»Anthropology is a research method of combining

qualitative and quantitative research data. It is
concerned with exploring connections simultaneously,
amidst cultural differences, alternatives and identity. In
the contemporary academic, socio-cultural and political
climate these concepts have immense symbolic
overtones
 Effects of an intervention in
ethnic behavior of a group.
»True Experimental Design
Experiment Group R O1 X O2
Control Group R O1 O2
Where:
R= randomly sampled individuals in group
O1= pretest (before treatment)
X= treatment or intervention
O2= posttest (after treatment)
QUANTITATIVE RESEARCH
and COMMUNICATION

»Researchers are often interested in how an understanding of a

particular communication phenomenon might generalize to a
larger population. For example, researchers can advance
questions like “What Effect do punitive behavioral control
statements have on a classroom? What communicative
behaviors are associated with different stages in romantic
relationships? What communicative behaviors are used to
respond to co-workers displaying emotional stress? (Allen,
Titsworth, Hunt, 2009)
 QUANTITATIVE RESEARCH
and SPORTS MEDICINE
»Quantitative research is used to analyze how sports may be used as
an alternative way of medicating an illness. An example is the
research done by University of Eastern Finland which investigated the
relationship between mushrooming of fast food chains and obesity,
as well as the intervention needed to prevent children’s obesity from
reaching serious proportions. The research focused on the children’s
physical activity and physical inactivity and the concomitant impact
on the children’s amount of adipose tissue (fat mass) and the
endurance fitness. The study is used to analyze certain the effect of
physical activity in weight control.
 QUANTITATIVE RESEARCH
and MEDICAL EDUCATION
»Quantitative research in medical education tends to be
predominantly observational research based on surveys or
correlational studies. The designs test interventions like
curriculum, teaching-learning process, or assessment with
an experimental group. Either a comparison or controlled
group learners may allow researchers to overcome validity
concerns and infer potential cause-effect generalizations.
Researchers are using to cope with the emerging trends in
recent times.
 QUANTITATIVE RESEARCH
and BEHAVIORAL SCIENCES

»Relationship Questions in today’s quantitative trend tend to

explore how one behavior exhibited by people is related to
other types of behavior. Examples are verbally aggressive
behaviors related to physical aggression – that is, when a
person has a level of verbally aggressive behavior, does he
or she tend to be physically aggressive? Are certain
supervisor communication skills related to the emotional
experiences of employees?
 QUANTITATIVE RESEARCH IN
EDUCATION
»Quasi Experiments are most often used in evaluating social
problems. Suppose a researcher has invented a technique
for improving reading comprehension among third graders.
She/he selects two third grade classes in a school district.
One of them gets the intervention and the other doesn’t.
Students are measured before and after the intervention to
see whether their reading scores improve. This design
contains many of the elements of true experiment, but the
participants are not assigned randomly to the treatment and
control groups.
 QUANTITATIVE RESEARCH
and PSYCHOLOGY
»Mertens (2005) says that the dominant paradigms that
guided early psychological research were positivism and its
successor, post positivism. Positivism is based on
rationalistic, empiricist philosophy that originated with
Aristotle, Francis Bacon, John Locke, August Comte, and
Immanuel Kant. the underlying assumptions of positivism
include the belief that the social world can be studied in the
same way as the natural world, that there is a method for
studying the social world that is value-free, and that
explanations of a causal nature can be provided.
 QUANTITATIVE RESEARCH & SCIENCE,
TECHNOLOGY, ENGINEERING, and
MATHEMATICS
»Medical practitioners, for example, conduct researches to obtain
significant information about diseases trends and risk factors,
results of various health interventions, patterns of care and health
care cost and use. The different approaches to research provide
complementary insights. Researchers help in determining the
effectiveness and even side effect of drugs and therapies in
different populations and various institutions. It is also necessary
in evaluating experiences in clinical practice in order to develop
mechanisms for best practices and to ensure high quality patient
care. Researchers in these fields ultimately aim for man’s
longevity.
»As for engineers, architects, and other builders, research helps
in providing designs which are creatively beautiful and at the
same time give more convenience and efficiency as they utilize
modern technology to adapt to the ever changing society. New
materials and procedures may be developed so as to further
strengthen the structural materials than can withstand various
calamities and disasters.
»
POST-TEST