IMPORTANCE OF QUANTITATIVE RESEARCH

ACROSS FIELDS
LESSON 2
 People do research to find solutions, even tentative ones, to
problems, in order to improve or enhance ways of doing things, to
disprove or provide a new hypothesis, or simply to find answers to
questions or solutions to problems in daily life.
Research findings can affect people’s lives, ways of doing things,
laws, rules and regulations, as well as policies, among others.
Widely, quantitative research is often used because of its emphasis
on proof rather than discovery.
QUANTITATIVE RESEARCH & ACCOUNTING, BUSINESS AND
MANAGEMENT (ABM)
 Researches can help design a new product or service, figuring out what is needed and ensure the
development of product is highly targeted towards demand.
 Businessmen can also utilize research results to guarantee sufficient distribution of their products and
decide where they need to increase their product distribution. Conducting researches can also help a
business determine whether now is the proper time to open another branch or whether it needs to apply
for a new loan. It may also help a small business decide if a procedure or strategy should be change to
meet the requirements of the customer base. Research is important for any organization to remain in
the market.
 The primary function of research in ABM is to correctly determine its customers and their preferences,
establish the enterprise in the most feasible location, deliver quality goods and services, analyze what
the competitors are doing and find ways on how to continuously satisfy the growing and varied needs
of the clients.
  
QUANTITATIVE RESEARCH AND
ANTHROPOLOGY

Anthropology is the study of humanity through the application of

biology, cultural studies, archaeology, linguistics and other social sciences.
Anthropology is a research method of combining qualitative and
quantitative research data. It is concerned with exploring connections
simultaneously, amidst cultural differences, alternatives and identity. In
the contemporary academic, socio-cultural and political climate these
concepts have immense symbolic overtones.
QUANTITATIVE RESEARCH AND COMMUNICATION

Researchers are often interested in how an understanding of a

particular communication phenomenon might generalize to a
larger population. For example, researchers can advance questions
like “What Effect do punitive behavioral control statements have
on a classroom? What communicative behaviors are associated
with different stages in romantic relationships? What
communicative behaviors are used to respond to co-workers
displaying emotional stress? (Allen, Titsworth, Hunt, 2009)
QUANTITATIVE RESEARCH AND SPORTS MEDICINE

Quantitative research is used to analyze how sports may be used as an alternative

way of medicating an illness. An example is the research done by University of Eastern
Finland which investigated the relationship between mushrooming of fast food chains
and obesity, as well as the intervention needed to prevent children’s obesity from
reaching serious proportions. The research focused on the children’s physical activity
and physical inactivity and the concomitant impact on the children’s amount of adipose
tissue (fat mass) and the endurance fitness. The study is used to analyze certain the
effect of physical activity in weight control.
QUANTITATIVE RESEARCH AND MEDICAL EDUCATION

Quantitative research in medical education tends to be predominantly

observational research based on surveys or correlational studies. The
designs test interventions like curriculum, teaching-learning process, or
assessment with an experimental group. Either a comparison or controlled
group learners may allow researchers to overcome validity concerns and
infer potential cause-effect generalizations. Researchers are using to cope
with the emerging trends in recent times. 
QUANTITATIVE RESEARCH AND BEHAVIORAL SCIENCES

Relationship Questions in today’s quantitative trend tend to

explore how one behavior exhibited by people is related to other
types of behavior. Examples are verbally aggressive behaviors
related to physical aggression – that is, when a person has a level
of verbally aggressive behavior, does he or she tend to be
physically aggressive? Are certain supervisor communication
skills related to the emotional experiences of employees?
QUANTITATIVE RESEARCH IN EDUCATION

Quasi Experiments are most often used in evaluating social problems. Suppose a
researcher has invented a technique for improving reading comprehension among
third graders. She/he selects two third grade classes in a school district. One of
them gets the intervention and the other doesn’t. Students are measured before
and after the intervention to see whether their reading scores improve. This design
contains many of the elements of true experiment, but the participants are not
assigned randomly to the treatment and control groups.
 
 
QUANTITATIVE RESEARCH AND PSYCHOLOGY

Mertens (2005) says that the dominant paradigms that guided early
psychological research were positivism and its successor, post positivism.
Positivism is based on rationalistic, empiricist philosophy that originated
with Aristotle, Francis Bacon, John Locke, August Comte, and Immanuel
Kant. the underlying assumptions of positivism include the belief that the
social world can be studied in the same way as the natural world, that there
is a method for studying the social world that is value-free, and that
explanations of a causal nature can be provided.
QUANTITATIVE RESEARCH & SCIENCE, TECHNOLOGY,
ENGINEERING, AND MATHEMATICS

Medical practitioners, for example, conduct researches to obtain significant

information about diseases trends and risk factors, results of various health
interventions, patterns of care and health care cost and use. The different
approaches to research provide complementary insights. Researchers help
in determining the effectiveness and even side effect of drugs and therapies
in different populations and various institutions. It is also necessary in
evaluating experiences in clinical practice in order to develop mechanisms
for best practices and to ensure high quality patient care. Researchers in
these fields ultimately aim for man’s longevity
SHORT ACTIVITY

1. Relationship of Physical Activity to the amount of Adipose tissue and

endurance fitness of Children aged 15-22 in Burgos, La Union
2. Factors Affecting Crime Rates in Burgos, La Union
3. Video Integration in Teaching Science in Grade 12 of Upper Tumapoc
National High School
4. Communicative Behaviors Associated in Different Stages of a Romantic
Relationship
5. Ethnographic Study: Changes of Aeta Behaviors in past 5 years.