CSR DAN MPR

PRESENTED BY
ELIZABETH MARULI
 Mendefinisikan corporate public relations
C ORPORATE PUBLIC sama dengan mendefinisikan public
RELATIONS relations. Ada banyak definisi public
relations dengan perspektif atau sudut
pandang para ahli, namun penulis
mengutip dari International Public
Relations Association(IPRA) sebagai
Asosiasi Public Relations Internasional
“ PU BL I C REL AT I ON S I S MA NAGEMENT FUNCTI ON, OF
A C ON TI N U I N G A ND PLA NNED CHARACTER,
T H ROU GH W H I C H PUBL I C A ND PRI VATE ORGA NI ZATI ON
A N D I N ST IT U T I ON S SEEK TO WI N A N D RETA I N THE
UNDER STANDING, SY MPATRY, A ND SUPPORT OF
T H OSE W I T H H OME THERE OR MAY BE CONCERD
BY EVALUAT I N G PUBLI C OPI NION A BOUT THEM
SELVES, I N ORD ER TO CORRELATE, A S FOR A S
POSSI BL E T H EI R OWN POLI CI ES A ND
PROC ED U RES C ORPORATI ON AND MORE E F FI CI ENT
F U L FI L L MEN T OF THEI R COM MON I NTERESTS ”
(SA MSON , PU BL I C RELATIONS EN VOORLICHTI NG,
120/10
 I N T ROD U CE N E W S E RV ICE S
Presentations are tools that can be
used as lectures.

FUNGSI INTERNAL CPR E X PAND TO N E W T E R RITO RIES

Presentations are tools that can be
used as lectures.

R E TAIN S AT I SFIE D C L I E NTS

Presentations are tools that can be
used as lectures.