WHITE REVOLUTION

INTRODUCTION

• Launched in the year 1970

• Project of National Dairy
Development Board(NDDB)
• Dr. Verghese Kurien, of
appointed the Chairman of
NDDB by PM of India – Lal
Bahadur Shastri
• Also known as the “Operation
Flood” Dr. Verghese Kurien
(Father of White Revolution)
 OBJECTIVE
• To make India from milk deficit
to sufficient
• Making dairy farmer’s self
sustainable, rural employment
generator
• Creation of a national milk grid
linking milk producers,
connecting 700 cities and town
• Fair share of profit with
producer
 PHASES OF THE REVOLUTION
PHASE 1 : From 1970-80

• Financed by the sale of skimmed milk powder and butter oil donated
by European union through the world food programme

• Mother dairies were setup in Delhi, Mumbai, Kolkata and Chennai

PHASE 2: From 1980-85

• Increased milk sheds from 18-136

• By the end of 1985, 43000 village cooperatives and 4,250,000 milk
producers were covered
• Domestic milk powder production increased from 22000 tons to 140000
tons by 1989
• Direct marketing of milk by cooperatives increased by several million
litres per day
PHASE 3: From 1985-96

• Expansion and strengthening of infrastructure

• Veterinary first aid, health care services, feed for animals were
improved
• Emphasis on research and development in:
a) Animal Health: Example – vaccines
b) Animal Nutrition: Example – protein, rich feeds, etc.
 CONCLUSION
• India became the leading producer of milk and dairy products, with
approximate 21% of global production

• This movement was recognised by World Bank as one of the best

measure of fighting poverty

• Problem caused by fluctuating pricing of milk and related products

were solved
Telecom
Revolution
In
India
 DADA PITRODA

• Satyanarayan Gangaram Pitroda

born to a Gujarati family
• Headed 6 major technology
missions during Rajiv Gandhi’s
tenure
• Found India’s telecom
commission and headed as its
first the chairman
• Revolution began during the regime of Indira Gandhi.

• Motorola – first invention that made its mark worldwide

• Revolution happening during 1990s due to privatization

• India has witnessed a telecom revolution in the last 35 years and it all
began with a body called Centre for Development of Telematics (C
Dot) established in 1984.

• Because of which PCOs and STDs were seen in every nook and
corner of the country in the early 80s.
 HOW IT HAPPENED ?

• Pitroda arranged for a meeting with Indira Gandhi

• Pitched an idea about telecom industry to Rajiv and Indira
Gandhi
• Assassination didn’t stop the plan
• Rajiv Gandhi took on mother’s seat
• Helped India in telecom industry to become a pioneer and
what it is today.
ISD: International Subscriber
Dialling-
INTERNATIONAL

STD: Subscriber Trunk

Dialling-
INTERSTATE

PCO: Public Call Office-

LOCAL

Video
Advantages it had, then:

 Quick Communication

 Increased Employment

 Lower Labour Costs

 Commission based revenue stream for the owners through

government

 Intro to Standard Billing System in other industries

Now, the question is.. What led to its decline?

 FUTURE OF
TELECOMMUNICATION
Cloud
Service

Wireless
Big Data
Networks

FUTURE
5G Blockchain

IoT M2M
CONCLUSION

• Indian Telecom Industry contributes significantly to the overall

socioeconomic development of India.

• The Indian telecom industry is expected to create a total economic

value of $217.4bn by 2020

• Gives both opportunities and challenges to all industry stake

holders.

• More new concepts and technologies in addition to the ones

available today, will be introduced.

• After tough times, future is bright for India telecommunication.

Thankyou!

Presented by:

Aarushi
Chiranjib
Sanket
Priya G
Mihika
Surabhi