DEVELOPMENT COMMUNICATION

REPORTERS:
Adelyn E. Ornopia
Fe A. Ignario
Development Communication defined
…
1. The art and science of human communication applied
to the speedy transformation of a country and the
mass of its people from poverty to a dynamic state of
economic growth that makes possible greater social
equality and larger fulfillment of the human
potential.

-Nora Quebral, UP Los Baños

Development Communication defined
…
2. A philosophy of service which the Department
of Public information has evolve to guide in its
work.
Development Communication defined
…
3. It is communication for planned change,
communication that consciously promotes
development-that is meant first of all, to diminish
poverty, unemployment and inequality. Much of it is
the communication of new technology, Both material
and social.
Purpose of DEVCOM …
• To advance development and progress
• Increasing agricultural productivity, land
reforms, expanded wealth, medical and other
social welfare services, population, education,
sports and physical fitness development, and
• Promotion of a deeper cultural consciousness
among the people
What DEVCOM is …
1. It is communicating with the intent of
promoting development in all aspects and in
all levels.
2. It is basically an approach or point of view
that sizes up a problem in the light of people
to be reached and of overcoming or side-
stepping the barriers in the way of reaching
them.
What DEVCOM is …
3. It is the systematic use of communication to
persuade specified groups to change their habits,
life style or ways of thought.
4. In summary, DEVCOM means communication
strategies and materials for specified groups of
people at certain time which includes the
motivational research will teach people new
skills, create receptive attitudes all for the
purpose of advancement, change and
development
What DEVCOM is …
5. DEVCOM is different from traditional
journalism. It is purposive and goal oriented.
It puts the emphasis on the object, rather
than in the mode of communication. Its
general purpose is to change levels of
knowledge, attitudes, and skills in relation to
specific goals.
DEVCOM is communication
Development Communication is a
process. Communication is the
transmission of a message, from a
source to a receiver, through a channel.
DEVCOM is communication
Message (the actual physical
product of the source)
Source (the origin of the
message)
Channel (the medium that
carries the message)
Reciever (the final link, target
of the message.)
In DEVCOM
Who do you think is the master planner and
implementer of the development? They are also
the primary source of the message.

Ans. Government
They are also the primary source of the
message.
In DEVCOM
What are the urgent priorities of our country
today?
In DEVCOM
• Mass Media (newspaper, magazines, books,
radio, TV and motion pictures) make up one
group of channels. Field technicians make
up another.
In DEVCOM
Answer
 What to write about?
These subjects according to the Press Foundation
of Asia include:
• Agriculture • Energy • Manpower
• Aviation • Government • Multinational Org.
• The City Plans, Budgets, • Public Health
• Crime Housing • Shipping
• Industry
• Defense • Weather
 What to write about? Con’t
These subjects according to the Press
Foundation of Asia include:
• Aid, Trade and • Consumerism Technology
Foreign • Education • Welfare
Investment
• Environment • Tourism
• Banking and • Agrarian Reform • Population
Finance
• Minorities • Taxation
• Community
Development • Science and
 What to write about? Con’t
This long list the following should be added..

• Specific Science subjects like Geological and other natural

phenomena and biogenetics
• Sustainable development
• Information Technology and computer sciences
• Disaster relief and crisis communication
• Human Rights
 What to write about? Con’t
This long list the following should be added..

• People’s Organizations and Non-government

organizations
• International Affairs
• Small Business Entrepreneurship
• Cooperatives and other forms of community organizations
and empowerment
Additional inputs …
How to write devcom?
DEVCOM in Campus Papers ..
DEVCOM or DEVJOURN in campus papers
means that the student journalist must be
equipped to deal with larger and more
serious issues on top of legitimate school
affairs such as the JS Prom, inter-school
sports meet, interclass spelling competitions,
or literary competitions.
DEVCOM in Campus Papers ..
Student Editors should not limit their
news stories to student’s politics, JS Proms
and other school affairs, nor their feature
articles to image building.
DEVCOM in Campus Papers ..
At the other end, of course, students and
other school personnel's are the readers
campus papers. Even granting that the paper
does not leave the schoolyard, it can be safely
assume that those who read the paper will
gain as much education from the paper.
Roles and Function of School publications
Roles and Function of School publications
Roles and Function of School publications
Roles and Function of School publications
Roles and Function of School publications
Examples …
Thank you !!!