Proposal for

Society/Mall activation
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Task
▪ To plan and execute society activation in the most robust manner so as to
Create brand connect , induce enquiries and create sales

▪ To induce bookings by communication of offers with engagement ideas

▪ To sensetize the targeted group at various touch points by maximum

involvement
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Objective
▪ Brand awareness and product visibilty in targeted locations
▪ Target High density RWA’s and major malls in the locations
▪ Bring the attention of the audience over a key concept with engagement
activities
▪ Plan the event considering Cost Vs Sale
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Engagement activities
1. Carnival
2.Game Fest
3.Summer Camp
4.Fashion Show
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1. Carnival
▪ The activity is carried out like a
carnival, complete with games,
contests, offers & prizes
▪ The carnival is a platform where
participation engagement and
engagement will be main focus of
the show

Elements included
▪ Emcee
▪Stage setup
▪Activity stalls
▪Game stalls & Food stalls
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2. Game Fest
▪A game fest for the residents is a great
way for the brand to interact with the
potential customers. Latest games like
PUBG or Super mario can easily get the
attention of youngsters, this can be made
as platform for the brand interaction

Elements included:
▪Emcee
▪Stage setup
▪Laptops & other accessories
▪Product display stalls
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3. Summer Camp
▪ Summer camp/Workshop
always get the fun loving kids and
their parents to be the part of the
show.
▪ A celebrity artist who can
perform the workshops makes a
deep brand impact among the
residents

Elements included:
▪Emcee
▪Stage setup
▪Materials for workshop
▪Product display stalls
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4. Fashion Show 💃
▪ A fashion show where the society
residents can particpate and show their
modelling skill among other residents

▪ Product Stalls and engagement areas

where the product/brand details can be
shared with the audience

Elements included:
▪Emcee
▪Stage with ramp
▪Judges
▪Product display stalls
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Thanks!