Professional Documents
Culture Documents
Foundation in Media
Foundation in Media
IS146:
Foundations of New Media
• Example
– “This text is confusing.”
• Text(1) = The layout/font of the text is confusing.
• Text(2) = The argument of the text is confusing.
• Question: Where is Text(2)?
Concept
Sound-Image
Signified
Signifier
“dog”
dog
“dog”
C’’’
C’’
C’
A B C D E Syntagmatic
Axis
Signifier dog
A B C D E Syntagmatic
Axis