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  • A Passenger Safety & Services Case Study: Team Trio (IIM Lucknow) Bablu Boro Mousom Datta Tridev Deka

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    The document summarizes a design thinking approach used by Team Trio to improve passenger safety and services for UPSRTC buses. The approach involved primary and secondary research, segmentation of routes and passengers, and identifying stakeholders. Key stakeholders identified included passengers, manufacturers, transport authorities, regulators, driver associations, traffic police, and drivers. The team segmented routes based on frequency, distance, and issues; and segmented passengers based on regularity of bus use and key service drivers. The approach aimed to understand pain points across the transportation value chain to ideate solutions and test prototypes.

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    Safety and quality for UPSRTC.

    Original Title

    UPSRTC Livecasestudy Mv Teamtrio Iiml

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    The document summarizes a design thinking approach used by Team Trio to improve passenger safety and services for UPSRTC buses. The approach involved primary and secondary research, segmentation of routes and passengers, and identifying stakeholders. Key stakeholders identified included passengers, manufacturers, transport authorities, regulators, driver associations, traffic police, and drivers. The team segmented routes based on frequency, distance, and issues; and segmented passengers based on regularity of bus use and key service drivers. The approach aimed to understand pain points across the transportation value chain to ideate solutions and test prototypes.

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    17 views4 pages

    A Passenger Safety & Services Case Study: Team Trio (IIM Lucknow) Bablu Boro Mousom Datta Tridev Deka

    Uploaded by

    bablu boro
    The document summarizes a design thinking approach used by Team Trio to improve passenger safety and services for UPSRTC buses. The approach involved primary and secondary research, segmentation of routes and passengers, and identifying stakeholders. Key stakeholders identified included passengers, manufacturers, transport authorities, regulators, driver associations, traffic police, and drivers. The team segmented routes based on frequency, distance, and issues; and segmented passengers based on regularity of bus use and key service drivers. The approach aimed to understand pain points across the transportation value chain to ideate solutions and test prototypes.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    A Passenger Safety & Services Case Study

    Team Trio (IIM Lucknow)


    Bablu Boro
    Mousom Datta
    Tridev Deka
    Our Approach Improving Service and Safety

    Our Design Thinking Approach Key Stakeholders

    Passenger Manufacturer
    Passengers are the .Responsible for
    king making vehicles
    Secondary Primary Ideation/ Test/Suggestio
    Research Rsearch Prototype ns

    Transport Authority Regulators


    01 Identifying 02 Understanding 03 Ideate 04 Test models Liable for movement .Regulates the
    best target groups solutions Provide standard for traffic
    practices - Interviews/ Prototype and maintenance of
    suggestions vehicles. and vehicles
    across the FGDs models
    value chain - Immersion
    activities

    Government
    Driver Association
    .Take care and notice
    Trade union for drivers
    everything
    Vehicle Vehicle Passenger
    Procurem Bus Maintenan Safety
    ent Stations ce Imperative
    Value Chain

    Traffic Police Drivers


    Maintaining traffic . All lives depend on him
    safety and efficiency of
    Passenger roads
    Passenger Onboarding
    On-route Last Mile
    Service service services Coverage
    Imperative
    Our Approach Improving Service and Safety
    SEGMENTATION AND PERCEPTION DRIVERS
    Routes Categorization
    MRP: To understand the key drivers of service and safety Route Wise
    Intra-city/Town Routes Intra-City/Town Inter-City/Town Inter State Routes

    High Frequency Medium Frequency Low Frequency


    Inter-city/Town Routes Shorter Distance Moderate Distance Longer Distance
    Overcrowded Buses Bus Timings Halt Stations location
    Larger Halt-time Route Coverage Break Down of Buses
    Inter State Routes Comfortablity, AC
    MRP: To understand the key drivers of service and safety Commuter Wise
    Regular Bus Commuters Occasional Bus Commuters Non Bus Commuters

    Timely arrival/departure Price, Timing Comfortability, Luxury


    Cleanliness Hygiene, Distance, Road
    Condition
    Passenger Categorization
    MRP: To understand the key drivers of service and safety on the value chain
    On boarding Activities On-route Services Last Mile Services
    Regular Bus Commuters
    Advance Booking Media services (news/TV) Facilities availability
    Occasional Commuters Tatkal Booking Food Services (auto/taxi/charter services)
    Availability, Tracking Hotel booking

    Non Bus Commuters Target Groups Target Locations


    Students Office Goers Lucknow Kanpur
    Business travellers Delhi
    Drive by Passion, Safe by Design
    -UPSRTC

    Thanks….

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