Radio

Programming
Advanced Broadcasting Class
Senin, 21 Mei 2018
What is Radio Programming?
is the broadcast programming of a radio format or content that is organized for
commercial broadcasting and public broadcasting radio stations (Wikipedia)

Mengatur dan menyusun format dan isi siaran untuk disiarkan melalui radio
untuk kepentingan publik dan promosi

Proses penyusunan siaran sejak radio mengudara hingga

radio dimatikan setiap harinya
Who does The Radio Programming?
- Founding Father
- Radio Programmer
- Program Director
- Radio Producers
When Radio Programming Started?
- Era penciptaan radio oleh Gugliemo Marconi
- Era bisnis radio
- 1920, David Sarnoff (National Broadcasting Company) & William S. Paley (Columbia
Broadcasting System) focusing on musical entertainment
- 1930, comedy, drama, news, music, sport

- Era TV
- 1950, Program TV menggeser komedi dan drama radio
Why Should Program The Radio?
- Bisnis
- Segmen
- Kepentingan
- Esthetics
Radio Program such as…
- News
- Music
- Talk show
- Radio Drama
- Etc.
How To Program The Radio?
- Knowing
- Tujuan
- Positioning Radio
- Pendengar

- Make some arts

Radio Programming Jaman Now
- Diversivikasi media (khususnya radio)
- Pelibatan teknologi
- ATM (Amati, Tiru, Modifikasi)
- Evaluasi program
Lets Make Your
Radio Program!