A STUDY OF CONSUMER BEHAVIOR

TOWARDS ONLINE PAYMENTS

By:- Twinkle Goyal

Vipul Verma
Shubham Kharbanda

MIB (2019-21) 1
 OBJECTIVES OF THE STUDY
• To know whether consumer demographics have any impact on selection of
mode of payment

• To check whether internet literacy has any impact on selection of mode of

payment or not

• What factors are considered by people while deciding their mode of

payment

2
 RESEARCH METHODOLOGY

• The research paper is based on primary research (Descriptive and

exploratory) sourced from mailed questionnaire
• Sampling Method- Convenient and Snow Ball
• Sample Size- 215

3
 INTRODUCTION
• E- Wallet

• Online payment

• Consumer Perception

• Consumer Adoption

4
RESEARCH GAP AND RESEARCH PROBLEM

• Limited studies are available for adaption of digital payments which are
area specific

• An effort is being made to know whether government’s digital push has

been adopted by the people around or not

5
 DATA INTERPRETATION

The data has been analyzed using SPSS and Excel

For checking the reliability of data Cronbach’s Alpha Reliability Test has
been applied which shows the following result:

0.655>0.6 which indicates that there is good level of consistency among

data; acceptable

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Null Hypothesis- Ho: There is no impact of gender on online payment

Alternative Hypothesis- Ha: There is impact of gender on online payment

Null Hypothesis- Ho: There is no impact of age of respondents on online payment

Alternative Hypothesis- Ha: There is impact of age on online payment

Null Hypothesis- Ho: There is no significant impact of profession on online payment

Alternative Hypothesis- Ha: There is impact of profession on online payment

Null Hypothesis- Ho: There is no impact of internet literacy on online payment

Alternative Hypothesis- Ha: There is impact of internet literacy on online payment

Null Hypothesis- Ho: There is no impact of education status on online payment

Alternative Hypothesis- Ha: There is impact of education status on online payment

Null Hypothesis- Ho: There is no impact of income level of respondents on online payment

Alternative Hypothesis- Ha: There is impact of income on online payment

 MOST PREFERRED MODE OF PAYMENT

Mode of payment
90
83
80

70

60
60

50
49

40

30
23
20

10

0
Cash E- Wallets (Paytm, PhonePe, etc) Debit Card Credit card
10
 MOST PREFERRED E -WALLETS
Wallet preference
70
64
60
54
50

40

31 33
30
25
20

10 8
11
0
Paytm Google Pay BHIM UPI PhonePe Amazon Pay None
 ONLINE PAYMENT FREQUENCY

70
Frequency of paying online

60 58 57
55
50

40

30 28

20 17

10

0
Almost daily Once a week 2 -4 times in a week 1 - 2 times in a month Not at all
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 DIFFERENT PURPOSE OF PAYING ONLINE

Services For which respondents pay online

180
167
160

140
126
120 113
100
100

79
80

60

40

20
6

0
Shopping Streaming Ticket Booking Food Delivery Cab Others

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 FINDINGS OF THE STUDY
• It has been found that there is no impact of gender on selection of mode
of payment, both males and females prefer almost cash as a mode of
payment
• Consumers still prefer cash over digital payments (almost 38.60% of them)
• Major factor behind cash preference is convenient, safe & easy and
universal acceptance
• Consumers are selective while deciding paying modes, for instance if the
benefits associated with digital payments are more they pay online
• Majorly they pay online while doing online shopping or while ordering
food online
• Paytm is the most preferred e- wallet, followed by Google Pay

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SCOPE OF FURTHER RESEARCH

In the research convenient sampling was done, to extend this

research we can collect sample from other areas also so that the
analysis of the research can hold good for the population.

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 LIMITATIONS OF THE STUDY

• For the area of NCR cities, with only 215 samples selected,
cannot be considered as a complete representation of the
population.

• As the research is limited to NCR cities, people living in

these areas have good access to internet, good
opportunities of employment and earnings. The resultant
emerging picture could have been different if the survey
covered other parts also.
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 REFERENCES
• Akhila Pai, STUDY ON CONSUMER PERCEPTION TOWARDS DIGITAL WALLETS
from https://ijrar.com/upload_issue/ijrar_issue_20542959.pdf, (2018,July),
retrieved on November 2,2019

• Sunil Kumar, CONSUMER BEHAVIOUR TOWARDS CASHLESS TRANSACTIONS

fromhttps://shodhgangotri.inflibnet.ac.in/bitstream/123456789/5766/1/syno
psis%20sunil.pdf, (2017), retrieved on November 2, 2019

• Maryam Dokht Tarbiyat, IMPACT OF E-PAYMENT SYSTEM ON CONSUMER

BUYING BEHAVIOR form ijmmsind.com › index.php › ijmms › article › view
(2015,june), retrieved on November 3, 2019

• Dr. S. Yuvaraj, CONSUMERS’ PERCEPTION TOWARDS CASHLESS TRANSACTIONS

fromhttp://www.iaeme.com/MasterAdmin/UploadFolder/IJMET_09_07_010/I
JMET_09_07_010.pdf, (2018,july), retrieved on November 4, 2019 17
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