Lolic-Body

Fitness room
Contents
The summary of the plan
01
Business description
02
The products and services provided
03
Marketing plan
04
 1.The summary of the plan
The competitors of the agency and the
marketing strategies for a successful
activity will be analyzed on the sales
market. We will also offer to your
attention the risk management plan and
the financial plan to characterize the
expected situation of the agency during
the first activity period.

The business consists in providing

beauty services and maintaining the
silhouette based on modern techniques
and devices and not least on providing
the clients with good mood and
satisfaction. Motto is ,, The easy day
was yesterday ‘’
2. Business description
The business idea we want to propose is the opening of a
fitness center in the city of Chisinau. The business will be
compatible with our goals because it will give us the
opportunity to help clients stay in shape with high morale and
enjoy hours of relaxation at our fitness room. Our goal will be
to keep the customers satisfied with the services offered so that
they can return another time with pleasure.
The objectives of the company "Lolic Body" are established over a period of three years
and include:

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beautifully designed.
- Creating a loyal customer
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who is satisfied with the
01 03
services offered by our
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- Increasing the quality of the
services offered to clients. 02
company. beautifully designed.
The SWOT analysis:
STRENGTHS
WEAKNESS
- experience in the field
- well located location - lack of own parking spaces
- the professionalism of the staff - the busy traffic of the location areas
- good image on the market
- experienced and useful management team
- efficient marketing strategy
S W

OPPORTUNITIES O T THREATS
- possibilities for obtaining grants
- diversification of services by - opening of new fitness rooms nearby
concluding collaborations with - practicing by the competition of low prices
nutritionists and trainers with
international experience
threats
 3. The products and services provided

The goal of the company is to fully

meet the needs of the clients,
considering that people's concern
for the physical and healthy aspect
The services offered by our company will
has been increasing in recent years.
fully meet the need of recreational people
for physical maintenance and health in a
pleasant environment with people trained
Our company will offer to help them.
consumers the highest quality
services in the field of
physical maintenance. The
services offered are:
gymnastics for maintenance -
fitness, sauna.
 Competitors
The main direct competitors are: Niagara city fitness, alexia,
aquaterra, energy fitness.

The indirect competition could be represented by the

manufacturers of nutritional supplements intended for
weight loss manufacturers of fitness equipment and beauty
centers.
The elements that give us the advantage of both direct and
indirect competitors are:

- convenient and viable location -safety

-a wide range of services -quality

- qualified personnel -accessibility

4. Marketing plan
The aim is to provide quality services
with a good quality ratio - ready and
customer loyalty. The key elements of
this objective are reproduced through the
marketing strategy that includes the
product mix. It will focus on three
fundamental elements: price promotion
and the diversification of silk.
Coclusion:

The fitness room will get a huge

profit because it has high quality
services and the pleasure of the
clients makes us better.
Thank you