Institute of Management Technology, Nagpur

Strategic Formulation
Submitted To

Dr. Deepak Pandit

Project Topic: Progress Report of Tata Consultancy Services Limited

Submitted by:
Group- 4
Section: E
Animesh Sharma (201831009)
Himanshu Goyal (201831019)
Neha Daga (201831026)
Pawan Raj Chauhan (201831029)
Pulkit Kapoor (201831031)
Industry is the production of goods or related services within
an economy. The major source of revenue of a group or
company is the indicator of its relevant industry. When a
large group has multiple sources of revenue generation, it is
considered to be working in different industries.
Tata Consultancy Services Limited (TCS) comes under the
IT services, IT consulting head. IT services refers to the
application of business and technical expertise to enable
organizations in the creation, management and optimization
of or access to information and business processes.
A company can be defined as an "artificial person", invisible, intangible,
created by or under law, with a discrete legal personality, perpetual
succession, and a common seal. It is not affected by the death, insanity, or
insolvency of an individual member.
Tata Consultancy Services Limited (TCS) is an Indian multinational
information technology (IT) service, consulting company headquartered in
Mumbai, Maharashtra. It is part of the Tata Group and operates in 46
countries. TCS is one of the largest Indian companies by market
capitalization.
The biggest competitors of Tata Consultancy Services Limited
in global as well as Indian market are:
 Accenture
 Wipro
 Hp
 Infosys
 IBM
 Genpact
 Cognizant
 Deloitte
 Dell
 Microsoft
Competitive Advantage:
Enterprises seek to drive business growth and agility through innovation in an
increasingly regulated, competitive, and global market. TCS helps clients
achieve these goals by managing and executing their business operations
effectively and efficiently.
Competitive Disadvantage:
More involvement can cause aggravation and uncertainty among team
members. Adequate meeting makes this type more time consuming. A
detailed understanding is needed in order to be a part else result in bad
performance which affects the total team work.
 PESTEL ANALYSIS:
Political:
 Political stability: Indian political structure is stable
 Government owned companies and PSUs have decided to give more IT
 projects to Indian IT companies.
Economic :
 Domestic market to grow by 30% and reach approx. USD 30 billion in 201415
 estimated by NASSCOM
 Due to recession, the layoff and job-cuts have resulted in low attrition rate
 Economic attractiveness due to cost advantage and other factors
Social :
 Education: A number of technical institutes and universities over the country offer
IT
 education
 Working age population
Technological:
 Internet backbone: Due to IT revolution of 90’s Indian cities and India is well
connected with undersea optical fiber cables.
 New IT technologies: Technologies like SOA, high definition content, grid
computing, etc and innovation in low cost technologies is presenting new
challenges and opportunities for Indian IT industry.
Legal:
 IT companies can set up SEZ with minimum area of 10 hectares and enjoy a

 host of tax and fiscal benefits.

 Indian government is strengthening the IT act 2000 to provide a sound legal

environment.
Environment:
 Companies are focusing on reducing the carbon footprints, energy utilization, water
consumption, etc.
Capability-based strategies are based on the notion that internal resources
and core competencies derived from distinctive capabilities provide the
strategy platform that underlies a firm's long-term profitability.
Capabilities:
 TCS has over 2,76,196+ World Class Professionals. 32% of workforce is women.
Non Indian nationals comprise 8.3% of TCS workforce. TCS employees are from
across 118 nationalities.
 TCS has strong domain expertise in banking, financial services & insurance, retail
and consumer packaged goods, telecom, media and entertainment, manufacturing
and ‘other’ verticals which include hi-tech, life sciences & healthcare, energy
resources & utilities and travel transportation & hospitality.
Core Competencies:
 Purposeful leadership
 Compelling brand values
 Customer connectedness
 Employee engagement.