What is Trends?

•A TREND IS A GENERAL DIRECTION INTO WHICH SOMETHING IS

CHANGING, DEVELOPING, OR VEERING TOWARD.
•A TREND IS WHAT'S HIP OR POPULAR AT A CERTAIN POINT IN TIME.
•A TREND SIMPLY REFLECTS WHAT SEEMS TO BE GOING AROUND AT ANY
GIVEN TIME.
Define Trends
TRENDS IS DEFINED IN VARIOUS WAYS
• IN THE FIELD OF ARTS, FASHION, AND MUSIC.
•IN ECONOMICS,IT IS A GENERAL MOVEMENT.
•IN POLITICS,IT REFERS TO A TENDENCY,DRIFT,ORBEND TOWARD A
CERTAIN STANCE.
EXAMPLE OF TRENDS
ARTIFICIAL INTELLIGENCE - (AI) (1953)

IS THE SIMULATION OF HUMAN

INTELLIGENCE
PROCESSES BY MACHINES,
ESPECIALLY COMPUTER SYSTEMS.
ELECTRONIC TICKET (2006)
CALLED E-TICKET, IS THE DIGITAL TICKET EQUIVALENT OF
A PAPER TICKET.
THE TERM IS MOST COMMONLY ASSOCIATED WITH AIRLINE ISSUED TICKETS.
ELECTRONIC TICKETING FOR URBAN OR RAIL PUBLIC
TRANSPORT IS USUALLY REFERRED TO AS TRAVEL CARD OR TRANSIT PASS.
CASHLESS TRANSACTION (1990)
IS A PURCHASE WHERE PAYMENT IS MADE
ELECTRONICALLY
(SUCH AS ACH OR WIRE TRANSFER),
CREDIT CARD, OR
SOME OTHER MEANS THAT DOES
NOT INVOLVE CURRENCY.
SMART PHONE (1992)
ARE A CLASS OF MOBILE PHONES
AND OF MULTI-PURPOSE MOBILE
COMPUTING DEVICES.
THEY ARE DISTINGUISHED FROM
FEATURE PHONES BY
THEIR STRONGER HARDWARE CAPABILITIES AND
EXTENSIVE MOBILE OPERATING
MILK TEA (2019)

Milk tea refers to several

forms of beverage found in
many cultures, containing
some combination
of tea and milk.
SAMGYEOPSAL (2019)
SAMGYEOPSAL, SAMGYEOPSAL-GUI,
OR GRILLED PORK BELLY IS A TYPE
OF GUI IN KOREAN CUISINE
JAZZ (1920)
IS A MUSIC GENRE THAT ORIGINATED
IN THE AFRICAN-AMERICAN
COMMUNITIES OF NEW ORLEANS
POP (1950)

IS A GENRE OF POPULAR MUSIC THAT ORIGINATED IN ITS

MODERN FORMS
R&B (1940)
RHYTHM AND BLUES, COMMONLY ABBREVIATED
AS R&B , IS A GENRE OF POPULAR MUSIC
THAT ORIGINATED IN AFRICA AMERICAN
RAP (1960)
IS A MUSICAL FORM OF VOCAL
DELIVERY THAT INCORPORATES
“RHYME, SPEECH, AND VERNACULAR”
BALLROOM (1588)
IS A SET OF PARTNER DANCES,
WHICH ARE ENJOYED BOTH
SOCIALLY AND COMPETITIVELY
AROUND THE WORLD
TWERKING (2016)
DANCE TO POPULAR MUSIC IN A
SEXUALLY PROVOCATIVE MANNER
INVOLVING THRUSTING HIP
MOVEMENTS AND A LOW
SQUATTING STANCE.
HIP-HOP (1970)
AN UNDERGROUND URBAN
MOVEMENT KNOWN AS
“HIP-HOP” BEGAN TO FORM
IN THE NEW YORK CITY
BIG HAIR (1980)
SPANDEX
RIPPED KNEES
LACEY SHIRTS
LEG WARMERS
HIGH WAISTED JEANS
NEON COLORS
BELL-BOTTOM PANTS
•SOCIOLOGISTS VIEW TRENDS AS A COLLECTIVE BEHAVIOR OR MASS
INVOLVEMENT WHICH IS ACCEPTABLE TO SOCIETY AND SHOWS A “LINE
OF HISTORICAL CONTINUITY” AS IT CAN BE DOWNPLAYED TODAY BUT CAN
RESURFACE SOMETIME IN THE FUTURE.

•SPOTTING A TREND - SOMEONE OR SOMETHING STARTS OR CAUSES AS

TREND

•A PERSON WHO STARTS A TREND IS CALLED TRENDSETTER

•ACCORDING TO FUTURISTS ( A FUTURIST IS ONE WHO STUDIES AND
PREDICTS THE FUTURE, ESPECIALLY ON THE BASIS OF CURRENT TRENDS)
ALF REHN AND MAGNUS LINDKVIST (2013)
•TRENDSPOTTING REFERS TO “THE STUDY OF TRENDS AND THE WAY THEY
DEVELOP AND AFFECT SOCIETY”
•COOL-HUNTING – WHICH IS “A HUNT FOR THOSE THINGS THAT WILL
BECOME POPULAR BEFORE THEY ARE POPULAR.”
•TREND ANALYSIS – IS “BASED ON TRENDSPOTTING BUT IT EXTENDS THIS
INTO DEVELOPING FUTURE SCENARIOS.”
CHARACTERISTICS THAT A
TRENDSPOTTER SHOULD POSSESS
ADOPT A BEGINNER’S MIND
KNOWN HOW TO UNLEARN THINGS WITH A BEGINNER’S
MIND, YOU CAN SEE THINGS IN A NEW LIGHT, AS IF
EVERYTHING IS NEW AND STRANGE; THUS YOU WILL BE
ABLE TO DETECT EVEN SMALL CHANGES AND SHIFTS THAT
FIELD EXPERTS TEND TO IGNORE.
KNOWN WHY AND WHAT YOU ARE LOOKING FOR

•ASCERTAIN FIRST THE REASON WHY YOU ARE

LOOKING FOR TRENDS.
MOVE AND SEARCH IN MANY PLACES

•LOOK BEYOND WHAT AND WHERE OTHERS ARE LOOKING FOR AND
SEARCHING AT. DARE TO LOOK FOR SOMETHING DIFFERENT AND
DO NOT REMAIN IN YOUR COMFORT ZONES.
BEWARE OF THE OBVIOUS

•DO NOT JOIN THE BANDWAGON OF THE OBVIOUS

NEVER JUDGE SOMETHING AS GOOD OR BAD

•SET ASIDE YOUR BIASES AND BE OBJECTIVE IN LOOKING FOR TRENDS

BE SENSITIVE IN LOOKING FOR SIGNALS

•STUDY HOW TRENDS GAIN MOMENTUM.

LOOK FOR SHIFTS RATHER THAN NOVELTIES

•OBSERVE FOR CHANGES IN HOW THINGS ARE DONE OR IN

PEOPLE’S BEHAVIORS WHEN SOMETHING NEW IS INTRODUCED
SPOT FOR COMBINATIONS OF THINGS

•DO NOT THINK OF TRENDS AS A SINGULAR EVOLUTION OR DEVELOPMENT

OF THINGS.

•TO A COMBINATION OF THE FOLLOWING: INTERNET CONNECTION,

SMARTPHONE TECHNOLOGY, APPS DEVELOPMENT, GLOBALIZATION.
FIND THE REASON FOR SOMETHING

•HOWEVER DIFFICULT THIS MAY BE, SEEK LOGICAL

EXPLANATIONS AND CAUSE FOR EVERYTHING.
TREND VERSUS FAD
•A TREND LASTS FOR A LONGER PERIOD OF TIME THAN A FAD
•IT MAY TAKE YEAR YEARS BEFORE A TREND SLOWS DOWN,
WHILE IT ONLY TAKES FEW WEEKS OR MONTHS FOR A FAD
TO STAY
•A FAD IS A TEMPORARY OR SHORT-LIVED
ELEMENTS OF A TREND
NUMBER OF PARTICIPANTS

•A TRENDS MAY BE STARTED BY AN INDIVIDUAL BUT THE NUMBER

OF PEOPLE WHO FOLLOW IT BECOMES BIGGER AS TIME GOES BY.
PATTERN OF BEHAVIOR

•A TREND IS FORMED FROM REPETITIVE ACTION OF

PEOPLE.
LONG PERIOD OF TIME

•A TREND HAS LONG TIME FRAME, SOMETIMES RUNNING FOR

DECADES.
CAUSE

•A TREND HAS A STARTING POINT WHICH CAN BE AN IDEA,

TECHNOLOGY, EVENT, OR PERSON.
CONSEQUENCE

•A TREND MAKES CONSIDERABLE INFLUENCE OR IMPACT