Case Study - Purple Dairy

-Anurag Tripathi
Stellapps Technologies
 Current Scenario
 Current Plant Capacity: 1 lac Litres/day, Total capacity 5 lac
Litres/day

 Reach is limited due to geographic limitations

 Technology Adoption is basic

 Manpower is unreliable and limited

 Business owners unable to focus as they manage multiple

businesses

 Getting harder to keep up with the competition

About Stellapps-:

Stellapps is an end-to-end dairy technology

solutions company – the first of its kind in India.
Our innovative applications and state-of-the-art
mechanization tools leverage Internet of Things
(IoT), Big Data, Cloud, Mobility, and Data
Analytics to improve Agri- supply chain
parameters, including milk production, milk
procurement, cold chain, animal insurance and
farmer payments.
Stellapps Offering to Purple Dairy

SmartAMCU™: Milk procurement application

Smart Farms™: Milk production application
Cold chain management application
Wireless machine to machine/Internet of things
architecture
IoT Hand-held Computing Device over Personal
Computer at Milk Procurement Centre
AgRupay™: Farmer wallet application
SmartAMCU™: Milk procurement application

smartAMCU™ is an Automatic Milk Collection

Unit (AMCU) that optimizes and simplifies
milk procurement for dairy farmers, milk
collection centres, and societies in general.
Advanced analytics and seamless MIS
integration enable real-time acquisition and
dissemination of milk procurement data,
thereby improving procurement efficiency.
SmartFarms™: Milk production application

SmartFarms™, a cloud based farm and herd

management system for animal recording,
productivity and peak-yield management,
breeding, preventive health care, fodder
management and veterinary care, powered by
a powerful proactive analytics module. A
complete automated solution for dairy farms.
ConTrak™: Coldchain management application

• ConTrak™ optimizes cold chain management

through an advanced, web-based, real-time
monitoring and reporting system designed for
Bulk Milk Coolers, Silos, and Cold Rooms. BMC
Remote Monitoring System and Data Logger
based on IoT principles with powerful sensors
for cold chain management aid dairy farmers
in premium milk production.
Advantages for Business Owners
Daily, Weekly, Monthly Reports via Email –
location-wise, vendor-wise, capacity- wise

Correlation with milk procurement data and

milk lifting data

Advanced interactive charts for all your data.

monitor only a single parameter or all at once.
Smart simple dashboards:
Stellapps dashboard are customised to keep you
organized and tracks the important information,
readings and conditions. These simple user interfaces
help make quick decisions. These can be accessed from
any device or location.

Remote access:
We live in a world which changes every second and
keeping this in mind our platforms are designed in a
similar evolving manner. Be it any changes from
customer side, updates to the device or addition of
features; all of this or many more can be done remotely
from our servers within minutes.
Solution for Overcoming Manpower Lapses
 IoT Hand-held Computing Device over Personal
Computer at Milk Procurement Centre

Installation of personal computers at milk

procurement centers results in high
underutilization and even operational lapses

 IoT hand held devices integrated with cloud

based analytics & GPS enabled understand the
value of procurement system in place and
improves the farmers’ as well as dairy company’s
benefits and returns
AgRupay™: Farmer wallet application

• AgRupay™ allows farmers to make real-time

payments at the point-of-purchase of crops
(milk). Farmer wallets ease out the money
collection process for crop purchase by
processors and service providers. In addition,
they enable suppliers to make better offers to
dairy farmers, allowing farmers to enjoy
discounts and cost benefits.
Advantages to Purple Dairy in whole
Increase in Milk Production capacity
Can reach to Multiple location with the help of cloud base
Technology
Latest Technology and result in increased efficiency plant
and milk centers
IoT hand held computing device will overcome manpower
lapses
Remote access to Business owners, real time and analytical
data
Can beat the competition with increased productivity, cost
benefit and catering multiple location
Thank You