Republic of the Philippines

Department of Education
Region 02/ Cagayan Valley
Schools Division of Isabela
300511-SAN ANTONINO NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL

At the end of this session, the students will be able to:

a. Identify the clientele and audiences of
communication
b. Explain the characteristics of clientele
and audiences of communication

HUMSS_DIASS 12-IIb-d-42 Sharon D. Dannug

 Republic of the Philippines
Department of Education
Region 02/ Cagayan Valley
Schools Division of Isabela
300511-SAN ANTONINO NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL

Characteristics of clientele
and audiences of
communication

HUMSS_DIASS 12-IIb-d-42 Sharon D. Dannug

 Republic of the Philippines
Department of Education
Region 02/ Cagayan Valley
Schools Division of Isabela
300511-SAN ANTONINO NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL

SOCIAL POSITION
It is the status that a person enjoys in a communication
context. One may be a president or leader, middle manager, a
colleague, or a subordinate in a organization of community.

HUMSS_DIASS 12-IIb-d-42 Sharon D. Dannug

 Republic of the Philippines
Department of Education
Region 02/ Cagayan Valley
Schools Division of Isabela
300511-SAN ANTONINO NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL

EDUCATION LEVEL
-may suggest the reading skills and healthy literacy and the
ability to engage with more complex topics-new and even
unfamiliar. An audience that has limited literacy skills may find it
difficult to use written materials; with such audience, oral
presentations may be more effective.

HUMSS_DIASS 12-IIb-d-42 Sharon D. Dannug

 Republic of the Philippines
Department of Education
Region 02/ Cagayan Valley
Schools Division of Isabela
300511-SAN ANTONINO NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL

AGE RANGE
can affect choice of communication format or distribution. The
communication materials may be relevant to people of all ages
but the age of the audience may affect the communication
format or distribution channels.
Example: social media websites and mobile texting –younger
printed materials,emails,phone calls,meetings-older

HUMSS_DIASS 12-IIb-d-42 Sharon D. Dannug

 Republic of the Philippines
Department of Education
Region 02/ Cagayan Valley
Schools Division of Isabela
300511-SAN ANTONINO NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL

Race and ethnicity

particularly in deciding on graphics and photos.
It is important to design the graphics and photos in the
communication materials to reflect the demographics of
the intended audience.

HUMSS_DIASS 12-IIb-d-42 Sharon D. Dannug

 Republic of the Philippines
Department of Education
Region 02/ Cagayan Valley
Schools Division of Isabela
300511-SAN ANTONINO NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL

Primary Language
If the language used is different from the one used by
the target audience, there is a need to translate the
communication materials into the primary language.

HUMSS_DIASS 12-IIb-d-42 Sharon D. Dannug

 Republic of the Philippines
Department of Education
Region 02/ Cagayan Valley
Schools Division of Isabela
300511-SAN ANTONINO NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL

Health status
matters a lot as it dictates people’s disposition to
listening and responding and the ability to make meaning
out of the communicated material.

HUMSS_DIASS 12-IIb-d-42 Sharon D. Dannug

 Republic of the Philippines
Department of Education
Region 02/ Cagayan Valley
Schools Division of Isabela
300511-SAN ANTONINO NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL

Job Type
can affect the format of materials and the distribution
methods to be used. For an audience without access to
their own computers, disseminating the materials through
an Internet site or email messages may not be effective.

HUMSS_DIASS 12-IIb-d-42 Sharon D. Dannug

 Republic of the Philippines
Department of Education
Region 02/ Cagayan Valley
Schools Division of Isabela
300511-SAN ANTONINO NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL

Information sources
matter for they affect the format and distribution of the
communication materials and also the medium they trust

HUMSS_DIASS 12-IIb-d-42 Sharon D. Dannug