MEDIA AND INFORMATION LITERACY

MEDIA AND INFORMATION

PRODUCERS AND USERS
A. MEDIA PRODUCERS
B. MEDIA USERS
 MEDIA PRODUCERS
- someone who oversees projects
(broadcasting, films, TV shows, commercials)
from conception to completion and may also
involved in the marketing and distribution
processes.
 MEDIA PRODUCERS
- include those who contribute intellectual or
creative content in both the traditional media
platforms (print, radio and TV) and new
media (internet).
 MEDIA USERS
- refer to the audience or
consumers of media.
 MEDIA USERS
- they are the receivers of
information disseminated by
media producers.
PRODUCERS AND USERS OF MEDIA AND INFORMATION
MAY HAVE THE FOLLOWING PURPOSE:
• 1. to inform
• 2. to educate
• 3. to entertain
• 4. to advocate
• 5. to promote business
• 6. to increase network
 HOW DO USERS
CONSUME MEDIA?
1. MEDIA HABITS
2. MEDIA LIFESTYLES
3. MEDIA PREFERENCES
 MEDIA HABITS
- pertains to a person’s
normal use of media.
 MEDIA HABITS
- most people regularly grab and read
newspapers every morning to get the
latest information on the happenings in
the country.
 MEDIA LIFESTYLE
- refers to a person’s use of
media based on his or her
lifestyle.
 MEDIA LIFESTYLE
- this includes the style,
interests, and attitudes of
individuals.
 MEDIA LIFESTYLE
- for example, sport active individuals
may use the internet to find latest trends
and information regarding fitness and
health.
 MEDIA LIFESTYLE
- socialites may use the internet to
search for the fashion and
entertainment updates.
 MEDIA PREFERENCE
- pertains to a person’s
choice of media platform.
 MEDIA PREFERENCE
- may be affected by the accessibility,
availability, affordability and
convenience of the media platform.
 MEDIA PREFERENCE
- example, some people prefer newspaper
because it can be inexpensively availed just at
the corner of the street or delivered straight from
the doorstep of the users.
 PERFORMANCE TASK:
Direction: Make a WORDLE about Media and
Information Literacy.
Rubrics:
Content – 10
Cleanliness - 5
 MEDIA PREFERENCE
- example, some people prefer newspaper
because it can be inexpensively availed just at
the corner of the street or delivered straight from
the doorstep of the users.
 MEDIA PREFERENCE
- example, some people prefer newspaper
because it can be inexpensively availed just at
the corner of the street or delivered straight from
the doorstep of the users.
 MEDIA PREFERENCE
- example, some people prefer newspaper
because it can be inexpensively availed just at
the corner of the street or delivered straight from
the doorstep of the users.
 MEDIA PREFERENCE
- example, some people prefer newspaper
because it can be inexpensively availed just at
the corner of the street or delivered straight from
the doorstep of the users.
 MEDIA PREFERENCE
- example, some people prefer newspaper
because it can be inexpensively availed just at
the corner of the street or delivered straight from
the doorstep of the users.