Professional Documents
Culture Documents
Final
Final
R-JIO
1
2 CONTENTS
1. INTRODUCTION
2. SIPOC MODEL
3. PROCESS LAYOUT
4. RELIANCE JIO’S STRATEGY
5. QUALITY SERVICES
6. FUTURE SCOPE
7. CONCLUSION
3 INTRODUCTION
I O
S P C
BBG LINK
TOWERS
PROCESS LAYOUT
7
RELIANCE JIO’S STRATEGIES
Marketing strategy
Free voice, JIO apps, SMS & data
Physical advertisements and sponsorship like Indian Super League
Introduction of 4G-enabled low cost mobile phones
Pricing strategy
JIO offers free voice calls, free roaming and 100 SMS per day at affordable
prices after their free services.
Jio introduced 3 to 4 billing cycles (recharges)as compared to 12 billing
cycles
Operational strategy
Construction of 6,1400 cellular towers with agreement with Tower Vision,
ATC India and Viom Networks
2.5 Lakh Kms of fibre-optic links, invested Rs.1.5 Lakh crores.
Extensive international network i.e. Bay of Bengal Gateway
9
Process Technology
Technological Advancements like Voice over Long Term Evolution (VOLTE).
Clear calling experience.
Video calls over LTE and multimedia services including multimedia messaging, video
share, chat and file transfer can be deployed in parallel.
It also increases handset battery life by 40 percent.
Distribution Strategy
More margins and schemes to distributors and retailers
Fast and digital SIM activation through eKYC ; Aadhar based SIM activation
4G smartphones and other merchant devices for retailers to start Business was provided
freely to the retailer’s in order to start their business like new sim activations, recharges
etc.
10 QUALITY SERVICES
4G DATA SPEED
The 4G data download speed and upload speed was taken
from TRAI My speed portal in February 2018
Reliance JIO has the highest 4G download average speed of
about 20.3Mbps in India compared to other networks.
4G DATA SPEED
30
25
SPEED (MBPS)
20
15
10
5
0
JIO VODAFONE IDEA AIRTEL
UPLOAD SPEED 4.7 6.1 6.5 4
DOWNLOAD SPEED 20.3 9.4 8.4 8.9
4G OPERATORS
Call quality Rating and call quality experience was taken from My call Dashboard((TRAI),
My call Dashboard (TRAI), 2018). There were about 147,720 JIO customer responses
which were collected from a crowd source data.
JIO was having higher call rating when the people are traveling compared to other
operators scale of about 4.0. Out of 147,720 responses,
78% of the people were satisfied with the call quality whereas 20% of the people
reported JIO with poor voice quality. There were call drops for about 2% of the people
who have participated in the survey
12
Sales Poor
Quality
calls
20%
CALL QUALITY RATING
travelling
Call
dropped
2% outdoor
indoor
Rural Penetration
5G Technology
Expansion of Jio broadband all across the country.
Foreign Expansion
To become number one telecom provider in India
14 CONCLUSION
Reliance Jio is the 3rd largest telecom provider in India.
The spending and frequency of recharges in telecom industry was changed due to
the introduction of Reliance Jio.
Reliance Jio has opened up a new data driven industry – they have changed
customer perceptions by making data services a commodity.
Reliance JIO has the highest 4G download average speed and has a higher call
rating when people are traveling compared to other operators.
It can be logically derived that JIO’s strategies – Marketing, Pricing, Operational,
Distribution, Capacity Management have been successful in disrupting the Indian
telecom market and achieving commercial success in a short period of time.