OPERATING SYSTEM OF

R-JIO

1
2 CONTENTS

1. INTRODUCTION
2. SIPOC MODEL
3. PROCESS LAYOUT
4. RELIANCE JIO’S STRATEGY
5. QUALITY SERVICES
6. FUTURE SCOPE
7. CONCLUSION
3 INTRODUCTION

 Reliance Jio Infocomm Limited, doing business as Jio, is a LTE mobile

network operator in India.
 It is a wholly owned subsidiary of Reliance Industries headquartered in
Mumbai.
 Provides wireless 4G LTE service network (without 2G/3G based services).
 It is the only 100% VoLTE (Voice over LTE) operator in the country, with
coverage across all 22 telecom circles in India.
 Current Revenue for FY 2017-18 is ₹ 20,158 Cr
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5 SIPOC MODEL

I O
S P C

• Telecom • Promotional Tariffs • VoLTE

Transmission • Customer • 4G Internet • B2B
• Govt of India
Towers( Pole Type) Registration Services • B2C
• ATC India, Tower
• 4G Spectrum ( eKYC) • Portable Hotspot-
Vision and Viom
• Optical Fiber • Billing Process JioFi
Networks
• BBG Cable • Sim Activation • Jio Broadband
• Sim Manufacturer
• 5 Ms • Start Service • Jio Mobiles
(China)
• Jio Apps
6

BBG LINK

TOWERS
 PROCESS LAYOUT
7
 RELIANCE JIO’S STRATEGIES
Marketing strategy
 Free voice, JIO apps, SMS & data
 Physical advertisements and sponsorship like Indian Super League
 Introduction of 4G-enabled low cost mobile phones
Pricing strategy
 JIO offers free voice calls, free roaming and 100 SMS per day at affordable
prices after their free services.
 Jio introduced 3 to 4 billing cycles (recharges)as compared to 12 billing
cycles
Operational strategy
 Construction of 6,1400 cellular towers with agreement with Tower Vision,
ATC India and Viom Networks
 2.5 Lakh Kms of fibre-optic links, invested Rs.1.5 Lakh crores.
 Extensive international network i.e. Bay of Bengal Gateway
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Process Technology
 Technological Advancements like Voice over Long Term Evolution (VOLTE).
 Clear calling experience.
 Video calls over LTE and multimedia services including multimedia messaging, video
share, chat and file transfer can be deployed in parallel.
 It also increases handset battery life by 40 percent.

Distribution Strategy
 More margins and schemes to distributors and retailers
 Fast and digital SIM activation through eKYC ; Aadhar based SIM activation

 4G smartphones and other merchant devices for retailers to start Business was provided
freely to the retailer’s in order to start their business like new sim activations, recharges
etc.
10 QUALITY SERVICES
 4G DATA SPEED
 The 4G data download speed and upload speed was taken
from TRAI My speed portal in February 2018
 Reliance JIO has the highest 4G download average speed of
about 20.3Mbps in India compared to other networks.

4G DATA SPEED
30
25
SPEED (MBPS)

20
15
10
5
0
JIO VODAFONE IDEA AIRTEL
UPLOAD SPEED 4.7 6.1 6.5 4
DOWNLOAD SPEED 20.3 9.4 8.4 8.9
4G OPERATORS

DOWNLOAD SPEED UPLOAD SPEED

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 CALL QUALITY RATING AND EXPERIENCE

 Call quality Rating and call quality experience was taken from My call Dashboard((TRAI),
My call Dashboard (TRAI), 2018). There were about 147,720 JIO customer responses
which were collected from a crowd source data.
 JIO was having higher call rating when the people are traveling compared to other
operators scale of about 4.0. Out of 147,720 responses,
 78% of the people were satisfied with the call quality whereas 20% of the people
reported JIO with poor voice quality. There were call drops for about 2% of the people
who have participated in the survey
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Sales Poor
Quality
calls
20%
CALL QUALITY RATING
travelling
Call
dropped
2% outdoor

indoor

Satisfactoy 3.4 3.5 3.6 3.7 3.8 3.9 4 4.1

78%
Series 1

Poor Quality calls Call dropped Satisfactoy

13 FUTURE SCOPE

 Rural Penetration
 5G Technology
 Expansion of Jio broadband all across the country.
 Foreign Expansion
 To become number one telecom provider in India
14 CONCLUSION
 Reliance Jio is the 3rd largest telecom provider in India.
 The spending and frequency of recharges in telecom industry was changed due to
the introduction of Reliance Jio.
 Reliance Jio has opened up a new data driven industry – they have changed
customer perceptions by making data services a commodity.
 Reliance JIO has the highest 4G download average speed and has a higher call
rating when people are traveling compared to other operators.
 It can be logically derived that JIO’s strategies – Marketing, Pricing, Operational,
Distribution, Capacity Management have been successful in disrupting the Indian
telecom market and achieving commercial success in a short period of time.