FASHION HUB

WHAT IS A FASHION HUB ?

Fashion hub is a meeting point for all the major activities related to fashion.It is an
amalgamation of retail spaces, exhibition area, museum, library, conference room,
seminar rooms, office, production units, ramp show areas, food court, boarding
facilities, institute etc.,.

AIM:
To create interactive, creative, and inspiring platform spaces for various professionals
pertaining to fashion industry and linking architecture and fashion.

OBJECTIVE:
• To develop a fashion hub that has mix of fashion , business, entertain, culture and
leisure and powerful identity.
• To provide a space that is synonymous to fashion, a statement of time.
• To incorporate spaces that will help the upcoming designers providing them with
marketing support.
ARCHITECTURAL CHALLENGE:
• A number of shopping malls, garment industries, research and development
centres for the fashion industries somehow fail to provide an architectural icon,
which the fashion industry can symbolize their profession.
• The challenge would be to create a space and building which would keep the image
of the fashion world , “But at no cost would ignore the functional aspect of it.”

REQUIREMENTS:
PUBLIC SPACES
 Fashion public information space
 Registration and waiting areas
 Textile and craft museum
 Product launching area
 Current trends- displays
 Cafeteria and restaurant bar
 Smoking zone
 Toilet
 Exhibition halls/ runway boutiques
 Open air fashion show location
 SEMI-PUBLIC SPACES
 Designers stores or boutiques
 Fashion theater- backstage, ramp areas and seating spaces
 Fashion counsellors
 Party halls and open locations

PRIVATE SPACES
 Administration
 Account areas
 Maintenance
 Security
 Medical center
 Training centre with studios- garment, footwear, jewellery accessories
 Labs- pattern making lab, printing and dyeing lab, sewing lab, textile testing lab,
gemmology lab, casting lab, general machinery lab
 Faculty rooms
 Resource center- reference clothes, jewellery, footwear etc., soft copies
 Library
 Media center
 Conference halls
 Rehersal zone
 Dressing room
 Event management area- music, lights, stage, seating, catering
 Photo shoot

CASE STUDY:
Pearl Academy of Fashion, Jaipur