BEAUTY AND

WELLNESS
 BEAUTY
&
COSMETICS
 history
• Civilizations have used cosmetics for
centuries in religious rituals, to enhance
beauty, and to promote good health.
• Cosmetics usage throughout history can be
indicative of a civilization’s practical
concerns, such as protection from the sun,
indication of class, or conventions of beauty.
• The timeline represents a brief history of
cosmetics, beginning with the Ancient
Egyptians in 10,000 BCE through modern
developments in the United States.
• The earliest records of cosmetics and their
application dates back to the Indus valley
civilization.
• Evidence of self-beautification and of various cosmetic
usages both by men and women, in ancient India was
found

• Not only towards developing an outwardly pleasant

and attractive personality, but achieving merit
( Punya), Longevity with good health
( Aayush and Arogya) and happiness ( Anandam).

• Different Lepās (Masks or applications) were

recommended for different seasons for body
beautification.

• In fact, Ashtānga Hridaya (a 1500-year-old book of

Ayurveda) offers six different formulations to be used
for the six seasons of the year.
 • Tested many recipes by having them
administered to patients and had histories of
patients recorded by British doctors.
• He established an Institute of Medical
Research called the “Dhanvantari Mahal”,.
• Given to Tamil pandits to be woven into verse
and written on palm leaves or paper.
• The Tamil versions were in turn translated
into colloquial Marathi (known as “Bakhar
Marathi” or Old spoken and written Marathi
during 18th-19th Century A.D.)
• These recipes are called Anubhoga Vaidya
Bhāga, which means recipes tested by
experience.
RAJA SERFOJI'S EXPERIMENTS IN COSMETICS
 Classification of
colour cosmetics
Lip Applications: Lip sticks, Lip glosses, Lip balm, Lip
liner, Lip conditioners

Face Application: Foundation, Face powder, Blush,

Counter cream/powder, Highlighter, Bronzer

Eye Application: Mascara, Eye-shadow, Eye-liner, Eye-

brow, Kajal, Fake eyelashes

Nail Application: Nail paints, Remover, Cuticle care

  
Aloe Vera Rose Neem Carrot Turmeric
Vitamin-C Vitamin-E Garlic Marigold

Saffron Multani mitts Sandal wood

Tulsi
Gingko Rosemary Green Tea Amla

Almond Henna Calendula Tamarind

 MARKET SIZE
• Current market share is USD 6.5 billion
and is expected to grow to USD 20bn
by 2025 with a CAGR of 25%.
• By 2025, India will constitute 5% of the
total global cosmetics market and
become one of the top 5 global
markets by revenue.
• Herbal cosmetics products are driving
growth, of about 15%
 Market Survey

• Health and Glow

• Forest Essentials
• Mac Cosmetics
• Sephora
• Himalaya
• NewU
MARKET COMPETITION
• In the color cosmetic, Indian brands like Lakme, Color bar, 
nykaa, Elle 18, Shahnaz Hussain, and multinational companies 
like Revlon, L’Oreal, Maybelline offer the highest 
competition.
•Lakme is the overall market leader in the color cosmetics 
segment, providing a wide variety of products and prices.
•Many companies have expanded their product range into 
herbal variants, including companies with a primary focus on 
health care products
•there is an increasing preference for herbal products among 
the Indian consumer, but there is a lack of products in this 
segment
The table below shows the various color cosmetic products that majors brands have launched in
India:
(1 implies the product is available, 0 implies the product is not available)

Eye Liner &

Brand Kajal Brushes Blushers Mascara Compact
Shadow Brows

Elizabeth
1 1 1 0 1 1 1
Arden

L’Oreal 1 1 1 1 1 1 1

Maybelline 1 1 1 0 1 1 1

Revlon 1 1 1 0 1 1 1

Lakme 1 1 1 0 1 1 1

Chambor 1 1 1 0 1 1 1

Shahnaz
0 1 1 0 0 1 0
Hussain

Biotique 1 1 1 0 1 1 1

Lotus 1 1 1 0 1 1 1
PERCEPTUAL
MAPPING

PERCEPTUAL
MAPPING
INDIAN MARKET
 PERCEPTUAL
MAPPING
INDIAN vs GLOBAL
 TREND SPOTTING
• Solid state beauty
• Biodegradable products
• Derma cosmetics
• Space age inspired makeup
• Free-oil mists
• Single use customised
cosmetics
• Actress-Crafted beauty
brands
• Multi-benefits Product
• DIY beauty products
• Safe cosmetics/ natural
organic cosmetics
• Technology influenced
cosmetic
 PRODUCT DEVELOPMENT
• Mirror, mirror: smart cosmetics devices revolutionize the home
and beauty on-the-go.
• Crowd-led innovation
• Rise of male personal care & gender neutral makeup
• New technologies to cater to individuals’ cosmetics preferences.
• Farm to face cosmetics
• High-tech: the new makeup aisle
 BEST PRACTICES
1. All the top cosmetics brands bets on
boarding
2. PREDICTIVE MODELLING is done
3. GO BEYOND COLLABORATIVE
FILTERING
4. TAILOR YOUR EMAIL TRIGGERS
5. MAKE YOUR LOYALISTS YOUR
AMBASSADORS
6.OMNICHANNEL EXPERIENCE IS
AMAZING IN SEPHORA.
7.FARMING & FAIR TRADING
 • The growing Indian cosmetics market offers promising
opportunities for international brands.
• Cosmetics market growth rate r- increasing demand for beauty
products in India.
• The fastest growing market - color cosmetics accounts for US$
60 million of the total market.
FUTURE • The Indian skin-care market is not yet fully tapped
• Imported cosmetics have had a major impact on the Indian
PROSPECT market
• L'Oreal India has established a consumer advisory unit
• Ponds offers skin care advice through touch-screen kiosks, and
telephone help-lines.
• Boutique - an exclusive one-stop shop for only imported
cosmetic brands set up recently in New Delhi has qualified
beauty consultants to provide free advice and makeovers to
consumers.
 Wellness
Wellness
• Wellness Is the active pursuit of activities, choices and lifestyles
that lead to a state of holistic health.
• it extends beyond physical health and incorporates many different
dimensions that should work in harmony.
• wellness is associated with an active process of being aware and
making choices that lead toward an outcome of optimal holistic
health and wellbeing.
• Aspects of the wellness concept are firmly rooted in several
intellectual, religious, and medical movements
EIGHT DIMENSIONS OF WELLNESS
EVOLUTION
OF
WELLNESS
 PHYSICAL WELLNESS

• The ability of body to maintain a healthy quality of life that helps us to perform our
day to day activities without fatigue, illness, or risk of injury.

• Psychiatry, life-coaching, health screenings, vaccinations, drug and alcohol

treatment, acupuncture, and physical therapies are some of the services provided to
inculcate physical wellness.
 Physical wellness depends on healthy habits which help to keep body in salubrious state such as

• Balanced diet                                • Exercise and physical activity

• Good sleep and rest                      • Recreation and leisure

• Safe and responsible sex              • Immunization

• Regular medical examination

• Avoiding detrimental habits like smoking, drinking drugs.

• Self-management, temperance, attitude and skills toward achieving one’s personal fitness

 and healthy  goals.

• Physically well individuals have the ability to apply their knowledge, motivations, commitments, and values into their 
relationships in a healthy manner.

• Physical wellness means taking care of yourself and maintaining good health with regular-based physical activity practice 
and assessment or check-ups.

• Physical wellness includes engaging in balanced physical activities and knowing your limits to prevent physical injury.
 SOCIAL
WELLNESS
• In this era of non-face-to-face digital social
networking, people are becoming more isolated than
ever. The health risks of isolation have been proven to
be comparable to those of smoking cigarettes, high
blood pressure and obesity.
• The reason why social wellness is so important is that
people who have healthy relationships, and a strong
social network tend to live longer and respond better
to stress. This reduction in stress and anxiety results
in a healthier endocrine system, healthier
cardiovascular functioning and an enhanced immune
system.
 ROUTE TO SOCIAL WELLNESS

Maintaining social wellness allows you to practice empathy and active listening.
• Reflect on yourself and your social needs.
• Make an effort to keep in touch with supportive friends and family.
• Practice self-disclosure.
• Participate in group discussions and practice active listening.
• Take up a hobby and find others who share your interest
• Join groups or other social networking sites
• Think of a cause that you are passionate about and volunteer
Market SURVEY AND MAPPING
CURRENT TRENDS IN THE WELLNESS MARKET

• Shift in use of natural, organic, antifatigue, antipollution, anti-

ageing products
• Devices and technology infused products and services
• Home services and online buying
• Well Fashion – Way beyond Athleisure
• Nutrition Gets Very Personalized
• Media penetration and greater coverage of wellness topics
• Involvement of celebrities in the wellness industry
• No longer restricted by gender boundaries
 TOP PLAYERS IN INDIA

Cure Fit VLCC Gold’s Gym

Amway Tattva Conosh

KEY PLAYERS IN INTERNTATIONAL MARKET

Weight Watchers Fitbit Bodybuilding.com

CrossFit Mindbodygreen Baylor Scott & White

COMPETITION
FUTURE SCOPE WELLNESS INDUSTRY

• Growth in demand from the higher age segments

• Internet will increase in relevance as a channel of interaction
with wellness consumers
• Launched e-portals for online sale of beauty and wellness
products
• Websites for research on products and advice and
suggestions on active lifestyle
• Connecting with customers on social media platforms
BEST PRACTICES FOR PHYSICAL WELLNESS

Endurance Activities Strength Activities

Flexibility Activities Balance Activities

THANK YOU