Business Plan

Mechanical Pit
( Designing, Manufacturing and Dealing
Company)
Prepared By-

Keyur Prasanna Sole - 17BME10008

Atharva Gaidhani - 17BME10012
Vikash Kumar Jha - 17BME10023
Executive summary
 Mechanical pit company’s mission is to successfully
design and manufacture all types of mechanical tools and
all automotive parts.

 Our company has worked very hard to provide all types

of mechanical tools and automotive parts to our
customers. We have worked very hard to establish the
business. Our company has equipped with engineers and
having knowledge of industry and can handle many
tasks. These engineers are highly qualified, ambitious,
skillful and experienced.

 Our company has designed the best and have

manufactured all types of mechanical tools and all
automotive parts that are suitable for the market.
Mission

 Our mission is to provide all types of machine tools and

all automotive parts to our customers, vendors and
engineering students. Mostly engineering colleges like
IIT’S, NIT’S and other government engineering
colleges located outside of the cities and the engineering
students who participated in the events like BAJA,
Supra, FSAE etc.. and other events which require all
types of machining tools like – power tools, nut and
bolts, and all types of tools and automotive parts
generally, which are difficult to find. So, our mission is
to provide all these equipments with best quality.
Keys to success

 High quality product

 Controlled costs of the products
 Fast delivery services of the products to the customers
 Focus on sales and net profit
 Product designed and manufactured by highly qualified
and innovative engineers
Company summary

Business Description

 Mechanical pit designs and manufactures all types of

quality tools and automotive parts like wheel assemblies
& Brake Disc, Steering System & Tie Rods etc.
 This company consists of highly qualified engineers.
 The company’s manufacturing plant is located In Sector
- 31, Dharampuri, Indore.
Company summary
Overview of Products
 Mechanical pit was established to provide all types of
mechanical equipments and good services to the
customers.
 It provides every components like -
 Power Tools: (Drilling Machine, Angle Grinder’s,
Internal Threading tools, Miter-Saw, Electric Saw).
 Engineering Machinery:(Lathe-Manual, CNC; 3-D
Printers; Drill-Loom, etc)
 Hand Tools: Hammers, Mallets, metal cutter, Hack-saw,
Hand-saw, Screw drivers, drill bits, Scribers, boring-tool,
Pliers, Cutters etc.
 Measuring Instruments: Inch-Tapes, Steel rule, Wooden
angle, vernier -calipers, Sine-bars, etc.
 Light Engineering Products: Nut, Bolts, washers, etc…
 Manufacturing of CAD Designs
Management Team
 Mechanical Pit management team consists of highly
experienced and qualified engineers.
 The management team includes:-
 Owner
 Financial advisor
 Legal advisor
 Manufacturing officer
 Testing inspector
 Inventory manager
 Marketing manager
 Designing head
 Assembling officer
Market analysis

 Industry Analysis:- The industries in competition with

our products are B3B Motorsports, Bhopal. This industry
has an experience of 10 years in this business and also
has a well established customer market.

 Our Vendors/Suppliers:- Currently the company has

collaboration with 3 vendors. Out of the 3 the main
supplier is “M/s Hindustan Toolmaker’s Corporation,
Pune” who is the supplier of the raw material for
automotive parts and power tools
Market segmentation

 The Company is looking forward to Collaborate with a

fastener manufacturing company “UNBRAKO” to be
their Machineries supplier.
 The target customers are –
 Engineering students of every government and private
engineering colleges
 Automobile assembling and manufacturing companies
 Automotive industries
 Vendors and shopkeepers of Machine tools
Marketing Strategies

 The company has many competitors but the company is

known for it’s material quality and design characteristics
by highly qualified engineers.

 We are planning to develop a wide range of models of a

particular product which would be designed according to
the latest customer requirement of various segments.

 We would be highly focused on our product distribution

channel to reach the market segments
Pricing Strategies

 Currently we are working on it on the basis of time study

analysis. Time to time the pricing might be changed
according to the market trend and production rate.
 It would also be based on the market value
Sales Strategy

 We would be selling the products at the market pace with

the use of latest technology to our potential customers.
Our main aim is customer satisfaction. We will always
strive hard and innovate new ideas to make our
customer happy and satisfied.
 We would also update our products and improve
ourselves by taking the valuable customer feedback as
our prime importance.
Sales forecast

 The sales of our company will gradually increase as we

have focused on the colleges like IIT’S, NIT’S and other
government and private engineering colleges which
require our listed products in high demand as they
participate in many national level racing competitions.
 Our focus is also on various subclass vendors who are
our partners in our products delivering process.
Financial Plan

 The approximate calculated expense to establish our

venture is 1 Crore.
 The funds will be raised from these sources:-
1.) Loans from Bank
2.) Government Sponsored Programs
3.) Local Investor Groups
4.) Look for Strategic Partner
5.) Incubators/Accelerators
Financial Plan

 The fund distribution is as follows:-

Category Cost
Workshop Establishment INR 30,00,000/-
Legal Formalities INR 10,00,000/-
Manufacturing of tools INR 30,00,000/-
Miscellaneous equipments INR 15,00,000/-
Goods Transportation INR 10,00,000/-
Others expenses INR 5,00,000/-
SWOT Analysis
Strength – Weakness –
Organized product delivery New in market
system Less experience
Good quality product
Affordable price
Great technical manufacturing
team

Opportunities – Threat-
Due to prime location of the Marketing threat
company opportunities to sell the Products selling threat
products to the engineering colleges Organization threat
increases Profit margin threat
Opportunities to innovate the new
mechanical equipments
New market opportunities
Opportunities to explore the
business with the new demands
THANK YOU