In the name of ALLAH, most beneficent,

most merciful.
Presenters

Omer Arshad
Mohammad Asim
Saadat Ullah Khan
Syed Ali Ammar Rizvi
BANKING
PRODUCTS & SERVICES

PRESENTATION
ON
 What is consumer banking?

 About Products
– Introduction
– Prime Car
– Prime Home
– Smart Financing
ATM – “PRIME CASH”
ATM Card "Prime Cash"

 Launched in September 2003

 Salient features:
– Cash withdrawal
– Account Balance inquiry
– Mini statement (Last 10 statements)
– Pin Change
 Eligibility
ATM Card "Prime Cash"

 Types of Card
 Issuance and Annual Fee
 Cash withdrawal limits (24 hrs)
 Transaction Fee
 Volume
 Processing Time
 Marketing Strategy
ATM Card "Prime Cash"

 CARD ACTIVATION
 Switches
 MNET 17 banks Owned by MCB
 1 Link 13 banks Owned by ABN AMRO
 MNET
– Cirrus & Maestro
CONSUMER PRODUCTS

 Smart Financing

 Prime Home

 Prime Car

 Smart Cash
SALES

– Distribution Channel
 Primary – Branch Network
 Secondary – Referrals, BDOs
 Tertiary – Developers/ Agents

– Target Customers
 Primary – Individuals
 Secondary – Corp. Employees
 Tertiary – Agents Arrangement
MARKETING

– Tools
 Direct Selling & Mail shots
 Print Media – Billboards
 Websites Advertisement

– Growth Program
 Commission based Sales
 Dealers/ Agent network
Smart Financing

 Launched on June 1st 2003

 Salient Features
– Financing Amount
– Tenors
– Mark up
– Processing Fee
– Insurance
Smart Financing

 Salient Features
– Premature Termination
– Timely payment bonus
– Repayment
 For prime bank’s employees
 For external Customers
– 1st Installment
 To be recovered in advance on approval of application
Smart Financing

 Target Customers
– Salaried individuals
– Self-employed
 Documents Required
– For Prime bank employees
– For salaried Individuals
– For self-employed Individuals
Smart Financing

 Eligibility
– Residency
– Possession of NIC
– Age
– Work experience
– Take home salary
– Maintaining bank account
 Procedure
Purpose & Customers

 Purpose of finance
– Purchase (old/new house, flat).
– Construction of new house.
– Plot purchase (inclusive of construction).
– Renovation/expansion/restoration.
– Take over.

 Target Customers
– Salaried.
– Self employed (doctors, engineers, etc).
– Businessmen (self owned business, firms, dir’s of companies).
Eligibility Criteria
 Regular Customers
– Pakistani National (age, 25-60).
– Min take home 15,000.
– Installments not greater than 55% of take home.
– Permanent employees (1 year current, 5 years history).
– Contractual employees – 10 years of service.
– Self employed – Min 5 years of uninterrupted service.
 For Prime Bank employees
– No other home financing availed, if yes, is there cushion in
mortgage.
– On termination of services, right vested with admin to continue
finance.
 Non-eligible customers
High risk is involved in financing as far as the bank is
concerned. Due diligence must be observed in the finance.
According to the SOP of Prime Commercial bank the following
professions should be avoided.

– Lawyers.
– Media (Actors …)
– Film/Drams (Production Business).
– Real Estate agents/Investors.
Credit Scoring Matrix
 The concerned staff shall strictly adhere to the bank approval
procedures as laid down in the Home Finance SOP, this stems to the
credit scoring matrix. The credit risk evaluation tool determines the
eligibility of of the borrower. The customer should have a credit rating
of minimum 70 points, less then 70 is a refusal from financing.

Favorable credit risk 91 & Above

Satisfactory credit risk 81 – 90
Acceptable credit risk 76 – 80
Marginal credit risk 70 – 75
Unacceptable credit risk Less then 70
AUTO LOANS
PRIME CAR

 FEATURES
– Purpose
– Eligible Vehicles
– Financing Limits
– Down payment
– Financing Period
– Processing Fee
PRIME CAR

 FEATURES
– Turn Around Time
– Internal rate of return
– Insurance
– Insurance Rates
– Loan Transfer Facility
– Premature Termination
PRIME CAR

 TARGET MARKET
 ELIGIBILITY CRITERIA
– Salaried/Professional Individuals:
– Businessmen & Self-Employed
– Proprietorship/Partnership/Private/Public limited
companies
PRIME CAR

 DOCUMENTS
– Common Documents
– Salaried Individuals
– For Business Class/ Self Employed/ Professional
– For Proprietors/ Partnership/Private Limited
Concerns
PRIME CAR

 VERIFICATION
 INSTALLMENT DUE DATE
 MODE OF REPAYMENT OF FINANCE
 COMPREHENSIVE INSURANCE
 NON-ELIGIBLE (NO-GO AREAS)
 PROCESS FLOW
PERSONAL LOANS
“SMART CASH”

SMART CASH
Upcoming Product
(Personal Loans)
 Salient Features
– Loan Limit
 Minimum 10,000 rupees
 Maximum 500,000 rupees
– Mark up Rate
 13%
– Eligible Income
 10,000 rupees
– Processing Fee
 none
SMART CASH (Personal Loans)
– Tenor
 Minimum 1 year
 Maximum 5 years
– Age Limit
 Minimum 20 years
 Maximum 60 years
– Maximum Limit
 35% DSR
– Experience
 For Salaried 1 year
 For Self-employed 1 year
Questions
&
Answers