The International Institute of Management

Intervarsity Undergraduate Practicum Scheme

The Feasibility Study of Establishing a Chiropractic College in Hong Kong

Client’ s Comapny: HKCCFL (Rep.: Mr. Winkin Wong)

Project Coordinator: Mr Cheng Ka Kit

Members: Mr Chan Long Yat
Mr Chan Tsz Kit
Ms Nip Yee Ling
Secretary: Ms Lee Chau Wa

1
Flow of the Presentation
1. Introduction
2. Research Methodologies
3. Situation Analysis
4. Conclusion for the Feasibility
5. Strategic Plan and Development
6. College Plan
7. Q & A
8. Acknowledgement & Reflections
2
1. Introduction
Before 1970
➢Seldom found chiropractors in Hong Kong
➢Qualifications were not recognized
➢Most graduated from the overseas colleges
1970s - now
➢Number of chiropractors increase in slow pace
➢Supply of the chiropractic profession is not enough
➢Only one chiropractic college in Asia

★There is an urge to erect a reputable local chiropractic college

★Expect 100 students
★Require individual site rather than renting existing buildings

3
1. Introduction

Feasible?

Infeasible?

4
2. Research Methodology
Survey
✓Questionnaire
➢Asked health status and healthcare behaviors
➢Asked knowledge about chiropractic profession
➢Asked level of interests in studying in a chiropractic college in HK

Interview
●Current chiropractic overseas student and public
●Lecturers and professors in post-secondary education institutes

Secondary data
●News, websites of local and overseas colleges
●Policy and instruction papers
●Existing survey results
●Online news media and data
5
3. Situation Analysis

Technological
Environment
Political and
Legal
Environment
Financial
Environment

Social
Environment

6
3. Situation Analysis- Buyers
Primary Data
Study:
●Public’ s health status
●Healthcare behaviors
●Understanding on the chiropractic treatment
●The perception towards the chiropractic college in Hong Kong

Secondary Data
●Survey on People's Health Concerns Done by HKU Public Opinion Programm
e(POP) in 2011
●Thematic Household Survey Report: Chiropractor consultation Done by Cens
us and Statistics Department in 2012

7
Situation Analysis- Buyers
Result
●510 sample sizes collected within 2 weeks
●Sample sizes are nearly the survey of HKU POP in 2011
●Valid and worth to be referenced

●Female (64.1%)
●19-34 (32.4%)and 35-50 (33.7%)
●Secondary school (39%)and sub-degree or bachelor degree (43.9%)

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Situation Analysis- Buyers

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Situation Analysis- Buyers

10
Situation Analysis- Buyers

11
Situation Analysis- Buyers

12
Situation Analysis- Buyers

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Situation Analysis- Buyers

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 Situation Analysis- Buyers
Compare with 2 other surveys:

Survey on People's Health Concerns Done by HKU POP in 2011 &

Thematic Household Survey Report: Chiropractor consultation Done by CSD in 2012

Our survey 2015 HKU POP 201 CSD 2012

1

Sample size 510 500 33700

Gender(Male / (35.9%/64.1%) (40%/60%) (33.83%/66.17%)

Female)

Age (mainly) 19-50 19-50 20-59

Education Lev Secondary to Bachel Secondary sch Secondary school t

el (mainly) or Degree ool to tertiary o tertiary

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Situation Analysis- Buyers
From HKU POP 2011 survey:

Types of Pain

Headache 68.00%

Shoulder Pain 61.00%

Low Back Pain 55.00%

Neck Pain 54.00%

Back Pain 48.00%

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Situation Analysis- Buyers
From CSD 2012 survey:

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Situation Analysis- Buyers
Summary

●Types of pain: Headache, Shoulder Pain & Low Back Pain

●Methods to solve in the past: Panadol, Chinese doctors, W

estern doctors

●Reason of choosing a Chiropractic treatment: Changing lif

estyle

NEEDS!!
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Situation Analysis- Buyers
Summary
●Method to solve now: trend is diversified
➢Acupuncture/massage
➢Registered Chiropractic
➢Rest more

●Did not know the principle

of Chiropractic
➢Need to promote

19
Situation Analysis- Suppliers
● Teaching Staffs
o Only 200 registered chiropractors recently
o Recruiting professors and lecturers overseas

● General and Professional Equipment

o Import equipment from the Mainland China and overseas
o Need to develop purchasing and sourcing management
o Professional Equipment needs to be purchased from qualified s
uppliers

➔ High risk of supply

➔ Require to take time to develop the sourcing system

20
Situation Analysis - Internal
Competition
IMU AECC Palmer

Strengthens - Accreditation by - Accreditation by - Accreditation by

the CCEA the ECCE The CCE

- Comprehensive - Risk manageme - Offer inexpensiv

programmes offer nt e housing, social li
ed fe

- Transfer to other
universities overse
as

21
Situation Analysis - Internal
Competition
IMU AECC Palmer

Deficiency - Graduates who - Relative high tu - Business mana

wish to practice i ition fee gement not emp
n Malaysia must hasized
complete a one-y
ear housemanshi - Practice & case
p after graduatio management of t
n he patient was n
ot taught well
* they also requir
e internship in se
m 7 and 8

22
Situation Analysis - Internal
Competition
Implication
Aspects to Consider:
●Chiropractic interns
●Ranking
●Qualified research with resource planning and availabi
lity
Difficult to arrange
●Affordable study
●Affordable housing
●Social networking
●Local long-term career path

23
Situation Analysis- Substitues
Western Medicine Degree
❖Well accepted in Hong Kong base on the scientific evidence
❖Keen competition

Healthcare Degree
❖Provide relevant programmes and objectives
E.g. Occupational Therapy & Physiotherpay provided

Chinese Medicine College

❖HKU SPACE, BU, CU provide post-secondary degree in Chinese Medicine
❖Similar to the master degree in chiropractic practise

24
Situation Analysis- Substitues
Implication
❖Some alternative medicine and health care education in HK
❖Competition is keen
❖Mix up chiropractic practices and other medical treatments

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Situation Analysis - Political a
nd Legal Requirements
GOVERNMENT BODIES
EDUCATION BUREAU
●Qualification Framework
●Level 6

Requires the teaching methodologies for delivering:

●Knowledge and skills
●Processes
●Attitudes
●General competencies
26
Situation Analysis - Political a
nd Legal Requirements
HONG KONG COUNCIL FOR ACCREDITATION OF ACADEMIC AND
VOCATIONAL QUALIFICATIONS (HKCAAVQ)

27
Situation Analysis - Political a
nd Legal Requirements
Possible Outcomes
❖Approval

❖Approval with Condition (i.e. pre-condition (s) a

nd/or requirement(s)
➢ Need to devote more time and preparation

❖Non-approval

28
Situation Analysis - Political a
nd Legal Requirements
Accreditation Grant Scheme for Self-financing Programmes

29
Situation Analysis - Political a
nd Legal Requirements
Chiro-council
After students graduate from Chiropractic College no matter
where they study, they need to apply for the approval from th
e Chiro-council to work in Hong Kong

❖10 committee members

➢ 5 Chiropractors
➢ 5 Western-doctors

❖Approval by all the members

30
Situation Analysis - Political a
nd Legal Requirements
International Organizations:
ECCE
To assist the educational programs in chiropractic
Must address the eligibility and performance of students
The qualifications of academic and clinical staff, the soundness of inst
ruction and the suitability of the learning environment

Implication
Some policy-made entrants
Requirements and procedures must follow within a limited time

31
Situation Analysis - Technological Envi
ronment
Use of IT in Hong Kong
●Sophisticated
●Common

Implication
●Facilitate marketing and publicity
●The information distortion and chaos

32
Situation Analysis - Technological Envi
ronment

33
Situation Analysis- Social En
vironment
Barriers to Patient Access
❖The exclusion from the government and private health plans
❖Sick leave certificate not approved by the government

Increasing Private Expenditure

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Situation Analysis- Social En
vironment
Healthcare Manpower Planning
●Government conducted a review of the manpower demand in various
healthcare professions
●Strength professional training and facilitate professional development

Implication
●Identify the potential needs of chiropractor and its potential developm
ent
●Hurdle: Public perception and government policies

35
Situation Analysis- Financial
Environment
Potential Funds
How the establishment be funded?

- Land Grant Scheme - SSSDP

- Start-up Loan Scheme - CEF

- Qualifications Framework Fund - The Hong Kong Jockey Club Chariti

es Trust

- Self-financing Post-secondary Educ - Student Finance and Reimburseme

ation Fund nt of Government Rents and Rates

- Matching Grant Scheme

36
Situation Analysis- Financial
Environment
Without the government’s subsidy…
Can it be funded?
●Public donation
●Incomes from the clinic
2012 Surplus of HKCCFL: 1.4 million
Minimum Capital Requirement: 10 million (e
xclude the construction and property costs)

Infeasible if not having long-term investors

37
Situation Analysis - Strengths
1. Supporting Team

2. Wan-chai Clinic

38
Situation Analysis - Weaknes
ses
1. Lack of Funding for Education

2. Limited Human Resources

3. Scale of the Foundation

4. No government (directly) support to the Chir

opractic College nowadays
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4. Conclusion for the Feasibili
ty

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5. Strategic
Plan
Road map with Time line

Site selection

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Strategic
Plan
Road map with Time line

HKACCVQ
approval

42
Strategic
Plan
Road map with Time line

ECCE approval

43
Marketing and Publicity of the HKCCFL and the College

Cycle:

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Marketing and Publicity
School Talks
To promote chiropractors and the college
❖Visiting Schools

➢ Potential/Target students (After public examination)

➢ Foster the interest of the junior form students towar

ds the programme

45
6. College Plan

46
 Ownership of the College

•Wholly owned and organized by HKCCFL

•The college is a self­- financing college

47
Organizational Structure and Adm
inistration of the College

48
 Plan of the College Development
First Stage of the Campus Developm
ent(Within 8years)
•Independent Academic Building+ Hostel
• Number of Students Enrolled: 40-300
• The building has 2 floors
• Saleable Area: 3500-3800m2 (Rate of Using:
60%)
• Student and Staff Hostel
Open 1 floors
50-100 bed spaces

49
 Minimum Maximu
Facilities m

A Student Affair and Admission Office 70m2 100m2

• Ground Floor
facilities: A Faculty Management Office 60m2 80m2

A Student Clinic 1020m2 1050m2

Common Study and Discussion Area 580m2 600m2

A Small-scale Store 60m2 80m2

A Small-scale Cafe and Eat-out Shop 150m2 170m2

A Disable, Male and Female Washroom 70m2 80m2

A Common Room with Cyberstation 90m2 120m2

Total 2100m2 2280m2

50
 Plan of the College Development

• First floor facilities:

Facilities Minimum Maximum

12 Classrooms (60-70m2) 720m2 840m2
A Library (Study seat: 300-350) 800m2 900m2
Common Study and Discussion Area 170m2 250m2
3 Practice Rooms (90-100m2) 270m2 300m2
A Disable, Male and Female Washroo 60m2 70m2
m
Total 2100m2 2280m2

51
 Plan of the College Development
• Second Floor facilities:
Facilities Minimum Maximum

A office for teaching staffs, administration and suppor 300m2 320m2

ting departments
A Computer Room 80m2 95m2
2 Multifuncational Rooms (100-110m2) 200m2 220m2
A Canteen (Pending until the second stage) 1100m2 1150m2

A Meeting Room 100m2 120m2

A Storage Room 40m2 45m2
A Male and Female Washroom with Dressing Area 80m2 100m2

An Integrated Laboratory (wet and dry lab) 200m2 220m2

Total 2100m2 2280m2
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 Plan of the College Development
Second Stage of the Campus Developme
nt
•Independent Academic Building+ Hostel
• Expected Number of Students Enrolled: 300 to 600
•Academic Building
• A Canteen in the second floor (1000-1150m2)
• Relocate the public area for increasing Discussion Area
• Relocate the study seat in the library for accommodating more stude
nts
• Increase the number of reference books and learning materials
• Student and Staff Hostel
• Open 2 floors
• 150-200 bed spaces

53
 Plan of the College Development
Third Stage of the Campus Development
•Multiple Academic Building and Hostels
•Expected Number of Students Enrolled: 600 above
•Consider the social state-of-the-art needs and requirements:
• Build new academic buildings and a Gymnasium
• Purchase more different facilities for the academic
investigation purpose
• Build a new student and staff hostel
• Better transportation arrangement
• Patronage Control (e.g. More lifts)
• Relocate the settings of the Common Study and Discussion Ar
ea
• Greening and improvement on energy-savings

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 Program Design and Curriculum
• Full Time Bachelor of Science (Hons) in Human Health Sciences and
Chiropractic Practice Degree Program with five academic years
( In the initial and second stages)
• Open master degree in the third stage

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Program Design and Curriculum
Pedagogical M Assessment M
ethods ethods
Lecture Assignments
Project Management Projects, Researches, Essays a
nd Presentations
Self-service Learning Interim Tests (Written)
Real Case Study Interim Tests (Clinical Practic
e) (e.g. EBASE)
Exercises and Problems Solvin Finanl Examination
g
e-learning

Role Play

Clinical Practice

Study Research and Presentati

on
Internship program
56
 Site Selection of the college
● Government Land Grant Scheme
➢Non-­profit making institution could receive a l
and at nominal rent

1. 2. 3.
Applicant fulfills An independent If the application
the eligibility req Committee will b is approved, a no
uirements e responsible for tification of some
examining and a basic terms will b
(Eg: prove that t ssessing the appl e made to the ap
hey are the non­p
rofit making insti ications plicant for the pr
oposed land gran
tution) t

57
Equipment and Facilities in the C
ampus (At Initial Stage)
Equipments and Facilities Nee G/F 1/F 2/F Quantity
ded

Computers 30 55 48 133

Printers 12 5 10 27

Wi-Fi, Server and Database Infrastr One for whole building

cture

Projectors and screens 4 17 6 27

Visualisers 4 17 6 17

CCTV System One for whole building

Vending machines 2 2 1 5

Water and Electricity Supply Syste One for whole building

m

Fresh and Flushing Water Supply S One for whole building

ystem

Teaching Models 8 12 5 25

Stools & Utility Carts 45 30 5 80

58
 Professional Equipment in the Cli
nic (Initial Stage)
Equipments Quantity (Cumulative)

Benches (costs $2000 each) 50-70

X-ray Machine 2

4D Ultrasound 1

Primus 1

MCU 1

Eccentron 1

Details of the college plan can be read from the appendix

59
 End of the Presentation

Thanks for Your Attention!

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 7. Q & A Session
Any questions?

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