A quick recap of Session 6

• The flow: Corporate Strategy  Business Strategy  Functional Strategies

• Marketing Strategy: (1) Objectives in alignment with business, (2) Product – Market fit,
(3) Opportunity sizing, (4) Strategy choices – push vs. pull, (5) Marketing Mix, (6)
Branding, and (7) Marketing plan
• Financial Strategy: (1) Core of org, (2)Strategic Profit model, (3)Setting a ROI
framework, (4) Top down vs. Bottom up budgets, (5) Fin Strategy FW
• R&D Strategy: (1) Product/Process Innovation, (2)Suicide Square, (3) Business Case, (4)
Stage-Gate & Iterative SG, (5)Aligning with Corp Strategy
• Corporate Scenario (1) Task environment assumptions, (2) Financial stat of past yrs, (3)
Project / each strategy
• Avoid consensus trap by (1) Devil’s advocate, (2) Dialectical inquiry