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    Apple fosters a culture of creativity and innovation by hiring people from diverse backgrounds like music, art, science and history. These people are also some of the best computer scientists in the world. While politics exist, employees are expected to prioritize work above all else. Apple combines top-down and bottom-up innovation strategies, taking calculated risks to enter new markets with products that meet customer needs.

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    Apple fosters a culture of creativity and innovation by hiring people from diverse backgrounds like music, art, science and history. These people are also some of the best computer scientists in the world. While politics exist, employees are expected to prioritize work above all else. Apple combines top-down and bottom-up innovation strategies, taking calculated risks to enter new markets with products that meet customer needs.

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    17 views4 pages

    AND Innovation at Apple: Culture

    Uploaded by

    Din
    Apple fosters a culture of creativity and innovation by hiring people from diverse backgrounds like music, art, science and history. These people are also some of the best computer scientists in the world. While politics exist, employees are expected to prioritize work above all else. Apple combines top-down and bottom-up innovation strategies, taking calculated risks to enter new markets with products that meet customer needs.

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    of 4

    CULTURE AND

    INNOVATION AT
    APPLE

    “Part of what made


    “Part made the
    the Macintosh great
    great was
    was that
    that the
    the
    people working
    people working on
    on it were
    were musicians, and poets, and
    artists, and
    artists, and zoologists,
    zoologists, and
    and historians
    historians who
    who also
    also happened
    happened
    to be
    to be the
    the best
    best computer
    computer scientists
    scientists in
    in the
    the world.”
    world.”
    WHAT IS THE AGE OF AN APPLE EMPLOYEE ?

    LESS than 30 30 Years or


    years more
    30% 60%

    10%

    55 YEARS OR
    MORE
    HIGHLIGHTS OF CULTURE AT APPLE

    APPLE COMES FIRST POLITICS EXIST VEIL OF SECRECACY


    when stuff gets crazy, work people up the chain are Employees work on
    comes first ahead of all pretty polished - super projects where they cant
    else smart, super good at the tell management about
    game, but deliver the them
    goods too

    HARD TO GET HIRED NO WORK FROM HOME NO FREE FOOD


    70% of the population are The company culture wants pay is above the other tech
    contractors and very few everyone face to face companies, especially
    ever get FTE. every day and they are when you consider stock
    very up-front and clear grants
    about it
    APPLE INNOVATION

    Apple Leverages a Combination of


    Top-Down and Bottom-Up
    innovation strategy to create new
    innovation

    Customer driven , spontaneous and with


    deep understanding of customer need

    Take Calculated Risk and Boldly Enter new


    markets

    Creativity begins with asking questions,


    innovation happens when you find
    answers.

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