Mission

 “To bringing the best user experience to its customers through its
innovative hardware, software, and services.”
Vision
• “We believe that we are on the face of the earth to make great
products and that's not changing.”
 History
 1976 With $1,300, Steve Jobs and Steve Wozniak found
Apple Computer, Inc.
 1982 Apple becomes the first personal computer company
to reach $1 billion in annual sales.
 1985 John Sculley assumes the helm after a management
shakeup that causes the departure of Jobs and several
other Apple executives.
 1996 Acquisition of NeXT brings Steve Jobs back to Apple as
a special advisor.
 1997 Steve Jobs is named interim chief executive officer.
 2000 Jobs, firmly in command as CEO, oversees a leaner,
more tightly focused Apple.
 2001 The iPod is released; Apple opens its first retail store in
Virginia.
 2007 Launch of iPhone (1st generation) and Apple TV
and Launch of the App Store next year.
 5 October 2011 Death of Steve Jobs.
 2013 Apple recruits Angela Ahrendts, CEO of the luxury brand
Burberry, and Paul Deneve, CEO of Yves Saint Laurent.
 2014 Apple purchased Beats for $3 billion, a company that makes
high-priced headphones as well as a streaming music service.
 2015 Apple released the Apple Watch line, which ranges from $350
for the entry-level Sport model to
$17,000 for the most expensive Apple Watch Edition.