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THE BUZZ

VIETNAM

24.10.2017
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Ford Vietnam Targets Female & Young Families
< 24.10.2017 >
In continuation of the small car segment
communications strategy towards modern ladies
and young families, Ford Vietnam has recently
initiated an experience story series of a female
Fiesta owner. If the first phase of the
campaign yielded 30 coverages and 2.700 positive
reactions thanks to the elegant yet dynamic Focus
Trend, this second half reflected the everyday
image of Ford Fiesta next to a successful woman
and her young family. Thuy Anh’s owner experience
unfolded in three angles (including driving tips, car
utility and car-purchasing misconceptions) and has
drawn attention of about 21 media outlets,
including top - tier publications namely  VnExpress, 
Vietnamnet, Phap Luat, PhuNu Viet Nam and CafeF
. The assets have been well featured on the print
edition of Phap Luat HCMC Newspaper
(Circulation: 120.000) and reached 10,000
views on its online platform within one day. Otofun
 Forum, the biggest automobile forum in Vietnam,
also channeled this content to more
than 463.000 members on social networks. 
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Reference

Duong Thuy Anh

• Member of Car lovers community for women in

Hanoi.
• A Fiesta owner and passionate about Ford products in
general.
• Desires an image of a strong and dynamic woman
who also takes good care of her family
• Facebook https
://www.facebook.com/thuyanh.duong.3572
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Social Media
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Printed Media

Mistakes Buyers Often Make When

Buying Their First Family Car

Publication: Phap Luat HCMC

Circulation: 120.000
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Online Media
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Online Media