MEDIA and

INFORMATION
LITERACY
Media and Information
Literacy
An Introduction
Key Topics:
What is media and information literacy?
How is the field organized?
How is it taught?
Pedagogical Strategies
Future directions
Organization and Resources
Literacy
Is about more than reading or writing
It is about how we communicate in
society
It is about social practices and
relationships, about knowledge ,
language and culture
What is Media Literacy?
A repertoire of competencies
that enable students to
understand how the media
operate, how they construct
meaning, and how to evaluate
the information they present
Media Literacy
Provides a framework to access,
analyze, evaluate, create and
participate w/ message in a variety of
forms – from print to audio to video
to internet. (1992 Aspen Media Literacy Leadership Institute)
Medialiteracy builds an
understanding of the role of
media in society as well as
essential skills of self-expression
necessary for citizens of a
democracy
INFORMATIO
N LITERACY
 An information literate person should be able to:

Identify– to know, find out, show

Locate - to find, put or make
Evaluate - to judge the value or
condition
Synthesize - to make or combine
Present – formally talk about
Translate – to explain
Information Literacy
Information literacy is defined as the
ability to know when there is a need for
the information and to be able to
identify, locate, evaluate and effectively
use that information for the issue or
problem at hand knowing how to find
information, evaluate it and use it wisely
and effectively.
 Information Literacy
It involves recognizing when
information is needed and being
able to efficiently locate,
accurately evaluate, effectively
use, and clearly communicate
information in various formats.
 Information Literacy
It refers to the ability to navigate the
rapidly growing information environment,
w/c encompasses an increasing number
of information suppliers as well as the
amount supplied, and includes bodies of
professional literature, popular media,
libraries, the internet and much more.
 An information literate person should be able to:

Identify– to know, find out, show

Locate - to find, put or make
Evaluate - to judge the value or
condition
Synthesize - to make or combine
Present – formally talk about
Translate – to explain
 IDENTIFY
informationneeds and
determine the extent of
information needed. Clearly and
concisely define the question to
be answered, and realize that
the question may evolve.
 LOCATE
and retrieve appropriate sources of
information.
Understand the structure of
information: how it is produced,
disseminated, organized, cataloged,
stored, and retrieved, and how
these factors vary by discipline.
Understand the structure of information:
how is it produced, disseminated,
organized, cataloged, stored, and
retrieved, and how these factors vary by
discipline. For example, how do
scholars or professionals keep up to
date in and contribute to their field.
 EVALUATE
information and its sources critically.
Understand different types of sources
and formats, and how to use them.
Evaluate the relevance and reliability
of the information retrieved.
 SYNTHESIZE

the information retrieved,

integrate it into one's current
knowledge base, and
successfully apply it to the
original information need.
 PRESENT
this newly acquired knowledge so
that others can use it.
Determine the audience's needs
and the best presentation format;
know the standards and criteria
for presenting information in the
relevant subject/field/discipline.
Properly cite sources:
direct the audience to
sources of further
information and
acknowledge one's
sources.
 TRANSLATE

theseabilities and
concepts to new projects
and disciplines.
DEFINITION
OF TERMS
INFORMATION NEEDS
is defined as a state or process
started when one perceives that
there is a gap between the
information and knowledge
available to solve a problem and
the actual solution of the problem.
 ACCESS

permission, liberty, or ability

to enter, approach, or pass to
and from a place or to
approach or communicate
with a person or thing
 ASSESS

 To determine the
value, significance
COMMUNICATES

to give; transmit; share

information by means of
speaking, writing, reading;
etc
ORGANIZES

mean to put persons or things

into their proper places in
relation to each other
suggests a straightening out
so as to eliminate confusion
TECH
NOLOGY
LITERACY
TECHNOLOGY LITERACY
Is the ability to effectively use
technology to access, evaluate,
integrate, create and communicate
info to enhance the learning
process through problem-solving
and critical thinking..
 TECHNOLOGY SKILLS
Computer skills that one must
possess to utilize technology
effectively in any academic or
non-academic setting.