FUNCTIONS &

ACTIVITIES OF PR

Milan Singhal
Mohit Singh
Ravneet Singh
Parikshit Bishnoi
S Venkat Raman
DEFINITION

Public Relation is the practise of managing

the flow of information between an
organization and its publics.

It is the planned and sustained effort to

establish and maintain goodwill and
mutual understanding between and
organization and its publics.
Why do you need a PR strategy?
 To complement the overall business plan of an organization

 To identify ways in which PR can help achieve an

organizations objectives

 To focus and manage all the communications of an

organization

 To ensure maximum benefit from all PR activities

An organization is only as strong as its reputation.

The PR function is to manage that reputation.

THE ART OF DEALING WITH PEOPLE
 Understanding The human Ego
 Making People Feel Important
 Controlling the Actions and Attitudes of
Others
 Creating a Good Impression
 Developing an Attractive Personality
 Learning to Communicate Effectively
 Listening
 Convincing Others
 Giving Praise
 Criticizing Without Offending
BUILD THE FOLLOWING
CHARATCTERS
 Confidence
 Respect others
 Fairness
 Openness
 Competence
 Acceptance of pluses and minuses
 Courage
Communication is all about
establishing good relationships!
Points to remember about
communication
 Some of the most effective communication
efforts are the simplest

 Body language is a powerful form of

communication

 Know your audience before you communicate

a message
Points to remember about
communication (continued)
 People tend to accept facts, information and
opinions from those whom they have
confidence in and in whom they trust

 Timing is an essential component of effective

communication

 Feedback is vital to good communication

Non Verbal Communication
 Environment
 Interpersonal Distance
 Posture
 Gestures
 Facial Expressions
 Voice Quality
 Personal Appearance
Adopting Soft Techniques:
 Smile
 Open Posture
 Forward Lean
 Touch( Emotional Touch)
 Eye Contact
 Nod
Conclusion
 Every organization can improve its PR,
particularly if you plan ahead.

 A PR strategy helps you plan.

 It will indicate what needs to be done and why.

 It will help you manage expectations and

achieve real, measurable results.
Various questions :
 Where are we now?
 Where do we want to be?
 To whom are we talking (audiences)?
 What do we want them to do?
 Why do we want them to do it?
 What are we going to say to them (messages)?
 Where are we going to reach them?
 When are we going to reach them?
 Which techniques (methods) are we going to use?
 How much are we going to spend?
 What if there are unforeseen problems?
 How did we do (measurement and evaluation)?
References :
 Wikipedia
 Google
 PR firms
THANK YOU
Questions :