Mcdonald's Competitors

• McDonald’s (MCD) is probably the biggest name in the fast-

food industry. It has a lengthy history of innovation and
offers quick meals that are relatively inexpensive. Thanks to
extensive marketing, McDonald’s is also one of the most
recognizable brands in the world.
• As consumer tastes evolve, restaurants like McDonald's find
themselves fighting to keep up with changes in demand.
Other players made their way into the market by offering
healthier food and different choices to fast-food consumers.
In this article, we look at McDonald's and its biggest
competitors in both the fast-food and fast-casual markets.
 Burger King

• Founded in 1954 in Miami, Florida, by James McLamore and David Edgerton.More

than 34 thousand people work for the company.
• There are more than 15,000 Burger King restaurants world-wide in 100 countries,
and almost all of them are franchises. But in Australia, since the name "Burger
King" was already trademarked there, BK franchises there are called Hungry Jack's.
• Burger King is owned mostly by 3G Capital, a Brazilian investment company. But it
is also owned by shareholders and used to publicly trade on the 
New York Stock Exchange under the ticker BKW.
• The chain's operations was merged with that of Tim Hortons from Canada, under
the name Restaurant Brands International 
• Burger King is an American global chain of hamburger fast food restaurants.
Headquartered in the unincorporated area of Miami-Dade County, Florida, the
company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida–based
restaurant chain.
 Yum! Brands
• Yum! Brands, Inc. (or Yum!), formerly Tricon Global
Restaurants, Inc., is an American fast food corporation listed on
the Fortune 500. Yum! operates the brands KFC, Pizza Hut, 
Taco Bell, The Habit Burger Grill, and WingStreet worldwide,
except in China, where the brands are operated by a separate
company, Yum China. Prior to 2011, Yum! also owned 
Long John Silver's and A&W Restaurants.
• Based in Louisville, Kentucky, it is one of the world's largest 
fast food restaurant companies in terms of system units. In 135
nations and territories worldwide, they operate 43,617
restaurants, including 2,859 that are company-owned and
40,758 that are franchised.[
 Yum! Brands
• The company's history traces back to 1977, when PepsiCo
 entered into the restaurant business by acquiring Pizza Hut. A
year later, PepsiCo purchased Taco Bell.In July 1986, R. J. Reynolds
 sold KFC to PepsiCo[in order to pay off debt from its recent
purchase of Nabisco. In 1990, Hot 'n Now was acquired via Taco
Bell,  but the company would later be sold in 1996.
•  In 1992, PepsiCo acquired California Pizza Kitchen. In 1993, it
acquired Chevys Fresh Mex, D'Angelo Grilled Sandwiches,and
Canadian chain East Side Mario's. However these chains would
later be sold when PepsiCo exited the restaurant business.
•  In 1997, PepsiCo sold Pepsico Food Systems restaurant-supply
unit to Ameriserve Food Distribution Inc.
 Starbucks
• Starbucks is an American coffee company, started in 1971
in Seattle, Washington, by three partners: English teacher
(Jerry Padwin), history teacher (Ziv Siegel) and author
(Jordan Booker). The company now has more than 16,226
branches worldwide, including 11,434 in the United States
of America and more than 172,000 employees across all
branches. Starbucks now offers many hot and cold drinks,
including mocha, espresso, American coffee, chocolate,
vanilla and cream, caramel and others. Also, don't forget
the desserts and sandwiches that Starbucks offers in all its
branches all over the world.
 Wendy's 
• Wendy's is an American international fast food restaurant
 chain founded by Dave Thomas on November 15, 1969, in 
Columbus, Ohio. The company moved its headquarters to 
Dublin, Ohio, on January 29, 2006. As of December 31, 2018,
Wendy's was the world's third-largest hamburger fast-food
chain with 6,711 locations, following Burger King and 
McDonald's. On April 24, 2008, the company announced a
merger with Triarc Companies Inc., a publicly-traded company
and the parent company of Arby's. Wendy's headquarters
remained in Dublin. Following the merger, Triarc became
known as Wendy's/Arby's Group, and later as 
The Wendy's Company.
 The main threats to McDonald’s
• The main threats to McDonald’s business are as follows:
• Aggressive competition
• Healthy lifestyles trend
• GMO trend and regulations
• The restaurant industry is highly competitive. Aggressive competitors
threaten McDonald’s status as the market leader. Also, the healthy
lifestyles trend is a threat because it discourages consumers from eating at
McDonald’s, which is often criticized for unhealthful products. In addition,
GMO regulations are a threat because they have the potential to limit
McDonald’s products. The firm currently does not have a comprehensive
policy on GMO ingredients. This aspect of the SWOT analysis shows that
McDonald’s needs to develop new policies regarding GMO ingredients, as
well as new products to attract health-conscious consumers.