What is Business Communication?

• Business communication is the -

Communication between the people in the organization for the
purpose of carrying out the business activities.

• For efficiency in an organization, all the people of the organization

must be able to convey their message properly.

• The exchange of –
ideas and understanding within and outside the organization
to achieve the business goals is known as business communication.
 Importance of Business Communication to you
and for Business
• High communication skill and leads high income
• Improving your commutation ability –
helps to improve your overall success
• Communication is vital to every part of business
• Different professional use communication as a tool
to correspond with their colleagues, superiors and juniors
• Business managers use communication –
to contact their stakeholders.
• Information is managed and exchanged –
thorough many oral, written and electronic form.
 Skills needed for Communication

• Nonverbal communication:
– Facial
– Gesture
– Personal appearance
– Touching behavior

• Verbal Communication:
– speaking and writing
– Listening and Reading
COMMUNICATION SKILLS NEEDED IN BUSINESS

• Speaking well

• Writing well

• Displaying proper good manners

• Listening attentively
• Reading well
• Ability to use and interpret non verbal gestures
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 Why Business Needs to Communicate?

• Communication is vital to every part of business.

• Employees:
- process information with computers,
- write messages,
- fill out forms,
- give and receive orders, and
- talk over the telephone.

• Executives:
- initiate business with customers and other companies
- respond to incoming messages.

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 Why Business Needs to Communicate? – cont…..

• Written communication:
- letters,
- email messages,
- memos
- reports, and

- internet documents.
 Main forms of Communication in Business

a. Internal-Operational Communication

b. External-Operational Communication

c. Personal Communication

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 a. Internal-Operational Communication
• All the communication –
that occurs in conducting work within a business
is classified as internal operational.

• This is the communication among the business’s workers

that is done to implement the business’s operating plan.

e.g. - provide a service,

- manufacture a product,
- sell goods, etc.

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 Internal-Operational Communication – cont …….

• Internal-operational communication takes many forms.

It includes:
• the orders and instructions -
that supervisors give workers

• reports that workers prepare concerning -

- sales,
- productions,

- inventories, etc.

• the email messages –

that employee write in carrying out their task.
 b. External-Operational Communication

• This is the work-related communication that a business does

with people and groups outside the business.

• Example: when business executives communicate with

- suppliers,
- service companies,
- customers, and

- the general public.

• External-operational communication includes -

all of the business’s efforts -
- at direct selling
- telephone callbacks, 14
 External-Operational Communication – cont ……

• It also includes the advertising the business does, example –

- radio and television messages,
- newspaper and magazine advertising,
- website advertising, etc.

• Also in this category is all –

that a business does to improve its public relations,
- planned publicity,
- the community service,
- the environmental friendliness of its products and
- facilities.

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 c. Personal Communication

• Personal communication is -
the exchange of information and feelings in which
we human beings engage whenever we come together.

• The employees’ attitudes towards each other,

directly affect their productivity.

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 Personal Communication – continue ……..

• In a work situation, where

heated words and flaming tempers are often present,
the employees are not likely to make their usual productive efforts.

• However, a cheerful work situation is likely to have

an equally bad effect on productivity.

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