o Graff is a British multinational jeweler based in London.

 It was
founded by British jeweler Laurence Graff in 1960. A vertically
integrated company, Graff operations comprise the design,
manufacture and retail distribution of jeweler and watches. Graff was
founded in London in 1960 by Laurence Graff.

o For over half a century Their House had represented the rarest
gemstones. Generations of the Graff family had employed their
expertise and experience, personally selecting every stone and –
uniquely among diamond houses – presiding over every step of its
journey. No stage is bypassed. No shortcuts are taken.
Only perfection matters.
o The Peacock Brooch which is the USP of GRAFF, Taking
the form of a peacock with a display of fanned tail feathers,
this diamond brooch features a collection of colored
diamonds. A total of 120.81 carats of diamonds adorn the
brooch, which measures a little over 10 cm in height.

o This piece is priced at $100 million. At the heart of the

brooch, sits a 20.02 carat deep blue pear shape diamond.
The piece also features an additional clasp to the rear,
allowing the blue diamond centerpiece to be removed and
worn two ways
 Notable Diamond
• The Windsor Yellows were acquired by Laurence Graff in 1987 in
Geneva during the auction of the jewels belonging to Wallis
Simpson, Duchess of Windsor. The Duchess was often
photographed wearing the Windsor Yellows, a pair of clips of fancy
yellow pear shaped diamonds of 51.01 and
40.22 carats respectively. "I also bought another pair of clips the
Duchess had owned," Laurence Graff explains. "Of course they
needed re-cutting to bring them to their full potential, I bought all
four, repolished them, and eventually made the Windsor earrings

• The Paragon diamond was acquired by Graff in 1989.

The Paragonn is a 7-sided diamond of 137.82 carats (27.564 g),
cut and was worn as part of "millennium" necklace of round, pink,
blue and yellow diamonds by Naomi Campbell in 1999.
• The Constellation is, at 102.79 carats, the largest round shaped, D colour,
Internally Flawless diamond ever to be graded by the Gemological Institute of
America.

• The Graff Pink was acquired by Graff in November 2010. A pink diamond

with a type IIa classification and modified emerald cut shape, the diamond
was previously held in a private collection for over 60 years. The diamond
displayed 25 natural flaws. The recut 23.88 carat diamond displayed new
colour, clarity and internal flawlessness.[

• The Graff Sweethearts were originally two rough diamonds weighing 196

carats and 184 carats discovered at the Letseng Mine in Lesotho. After cutting
they produced a 51.53 ct D colour Flawless type IIa and a 50.76 ct D colour
Flawless type IIa, both heart-shaped.
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