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Strengths Weaknesses

1. Cheap Capital 1. Too much bleeding to grab


market
2. Powerful Brand
3. Efficient Operations 2. Online presence only
3. Near Zero margins
4. Leveraging IT & Data
SWOT:
Amazon

Opportunities Threats
1. Diversification 1. Regulations
2. Own brand products 2. Stronger Competition
3. Acquiring new businesses 3. Employee treatment &
workforce condition
Porter’s
Forces

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