Group embers

Name ID
Affan Ahmed 1821868
Mashid Iram 1822028
Farjana Rahman 1711205
Sanket Islam 1820247
Tanvir Hasnat Hadi 1710123

Group number : 07
Report Topic : Idustry analysis
Course : MGT490
Company Introduction :

• Fakir Group Established in 2010

• The manufacturing facility in Narayanganj, Dhaka

• About 1000 people are working in the company

• The company has 10 manufacturing units.

 Core Values :
Mission :
To be a pioneer in its quarter via way of means of Reliability To be authentic and sincere via way
making an investment in humans and era and via way of means of status at the back of the guarantees
of means of generating first-class merchandise at low and operating ethically and legally.
fee. To make sure the very best degree of consumer Professionalism To be privy to our
pride responsibilities, to take the essential measures in
time so that you can offer the exceptional carrier
withinside the call of responding to all of the
Vision : expectancies and desires of inner and outside
To be a enterprise at global requirements that's clients withinside the area of carrier via way of
the maximum dependable and manufactures the means of being consumer-orientated
very best first-class withinside the Textile
Weaving enterprise in Bangladesh. To create
fashions withinside the quarter with its
advanced certified team, its present day
infrastructure and superior applications, and to
be one of the current establishments which
might be addressed as reference in its area
 Porter’s Five dimensions :

Buyer Power

Threat of Threat of New

Substitution Competitive rivalry
Entries

Supplier
power
Company introduction :

This is a Joint Venture modern garments factory following the rules and
regulations of Bangladesh Govt established in 2002.
The company has more than 4 manufacturing factories and about 750
employees.
What is Focus Cost Leadership Strategy ?

Cost Leadership is a strategy to reduce the cost of operation

and produce the lowest priced products or services, to out-do
the closest competitors and gain market share. 

What is Focus Cost comparison strategy ?

 Differentiation involves being perceived

by the market place as having a
relatively higher value to the customer
or user than the offerings of its
competitors, and often at the same or
even higher pricing levels.
Differentiation :

• Fakir Group uses cost leadership strategy and

golden Refit uses cost comparison strategy.

• The income for golden refit is set 60% nearby

and 40% export. But for Fakir Group it's miles
25% nearby and 75% export.

• Golden refit especially goals nearby markets like

Baburhat, Islampur and different wholesale
markets in Bangladesh however Fakir institution
offers much less interest to the nearby
marketplace and focuses especially for the
especially global marketplace and to fulfill every
and each export first-class this is set via way of
means of the Bangladesh Government.
SWOT Analysis :

Strengths :
Weaknesses :
 
• 1. Very excessive charge due to rapid
Less hard work cost
• changes,
Has a great wide variety of pre-
2. Small collection with a massive wide
export financing businesses for
variety of models (3 to 5 articles in paintings
guidance.
• order),
Reasonably open economy,
3. Manufacturing of handiest 3 sizes,
particularly in the Export Processing
4. The terrible overlaying of overseas
Zone.
• marketplace,
Duty loose access to some of the
5. The excessive charge of energy,
largest marketplace of the global like
6. Condition and charge upward push of
EU, USA.
• uncooked cloth due to introducing VAT,
Thinness of currency opposed to
7. Short time for optimization of
dollar/euro, helping exporters to earn
merchandise.
diffused profit.
• Convince of responsibility loose
custom bonded warehouses
Opportunities :
1. Consumers’ desire for brand new
designs,
2. Marketing of merchandise into a
brand new marketplace,
3. Market – Establishing “showroom”
objects,
4. Making electronic mail catalog –
Value of hard work,
5. Production of clothes Made-to-
Measure.
Threats :
1. Import of comparable articles of
apparel at low prices,
2. Competitors have a decrease
charge,
3. Competitors have higher distribution
community with extra income places,
4. Quick obsolesce of technology.
Thank you