INSTAGRAM

Chengappa Biddappa
Shabarinath M
 INTRODUCTION
Instagram began development in San Francisco, when Kevin Systrom and Mike Krieger chose to
focus their multi-featured HTML5 check-in project, Burbn, on mobile photography. As Krieger
reasoned, Burbn became too similar to Foursquare, and both realized that it had gone too far.
Burbn was then pivoted to become more focused on photo-sharing. The word Instagram is a
portmanteau of instant camera and telegram.
 OBJECTIVE
Instagram is a platform most notably used as a means of visual documentation of the day-to-day
life.
Typically, accounts bolster images of food, travel experiences, decor ideas, artistic expression,
and as a form of documenting the world in the most polished form.
 CHALLENGES
Revenue

Server issues

No Direct Interaction
 TIMELINE
2010 2012 2015 2019

Launch in play • Android release, • Interface • Dark mode

store and app web launch and redesign and • Snap filters
store. facebook windows app. • IGTV
Funding acquisition for • Logo change • Instagram Music
$1 billion. •
• Direct Instagram
Highlights
Messaging
 DRAWBACKS

Drug dealing Censorship

Negative
Mental Health
comments
 Conclusion
Instagram has come a long way from being an app whose initial objective was to just share
photos of your experiences.
Here are a few things you can do on Instagram today -
Buy products(Instagram Shop)
Play games
Promote through ads
IGTV