VIP Seller Benefits Demonstration

Ardent (ahr-dnt) adj. 1. Intensely devoted; 2. Fiercely loyal

As seen and heard on:
 The Jim Bottrell Team
Superior Results

• Top 1% in the United States of all Real Estate Teams in homes sold: 2013,
2014, 2015, 2016, 2017, 2018, 2019. 

• Zillow.com: Top 100 in the United States in Zillow.com 5-Star customer reviews.

• Trulia.com: Top Real Estate Team in California.

• San Diego Magazine: Nine-year running Five Star Award for Customer
Service. (Less than 3% of all agents receive this award)

• Real Estate Negotiation Institute: Certified Negotiation Masters.

 Featured Subject Matter Expert

Radio
Channel 8 TV News
Magazine Covers

Featured guest on The

American Dream -
Consumer Advocate
television show. Radio
 Talking Points
1. Jim Bottrell Team Superior Results and Statistics
2. Choosing an Agent to Sell Your Home

3. Team vs. Individual Agent?

4. Different Agents = Different Capabilities and Results

5. Jim Bottrell Team Systems and Proven Results

 We Sell More Homes…Means we can do MORE to sell Yours.

Number of Homes Sold

in 2018 and 2019

The Jim Bottrell Team SOLD 77 Times as many

Homes as the average agent in 2018 & 2019!

- More Experience
- More Capability
- More Money for our Clients
The Bottrell Team Avg. Agent

Our Success can be Your Success!

2018 & 2019 sales using 3rd party MLS data statistics
 WE SELL FOR TOP DOLLAR

Average Percentage of asking price to

selling price

The Jim Bottrell Team

$
5.1%

Sells Homes for Difference!!

MORE MONEY!
$
99.5%

Based on a $500,000 sale price:

94.4%

$25,500
▪ MORE MONEY in your
Average The Bottrell
pocket than the average Agent
agent. Team

2019 sales using 3rd party MLS data statistics

 MORE MONEY FOR OUR CLIENTS!

Due to Superior Marketing

and Negotiating:
$
5.1%
Difference!!

In 2019 alone, $48,336,860

Jim Bottrell Team Sellers $
$45,871.680
made an Additional:
$2,465,180!
Fair Market The Bottrell
Value
Our Systems = MORE MONEY Team
in your pocket! 2019 sales using 3rd party MLS data statistics
 Your Home is MORE LIKELY to Sell

The Jim Bottrell Team is More Likely to Succeed

The Jim Bottrell

The Average Agent
Team

96.5%
Only 76.5%
Success Success

2019 sales using 3rd party MLS data statistics

The Jim Bottrell Team is SUBSTANTIALLY more

likely to successfully sell your home than the
average agent.
 The Jim Bottrell Team Sells FASTER
Average Time on Market

45 Days 24 Days
The Average Agent The Jim Bottrell Team
2019 sales using 3rd party MLS data statistics

FACT
The Jim Bottrell Team typically sells
in 1/2 the time of the average agent.
 So How Do We Do It?
Superior Results

• Team Approach. 

• Proactively vs. Reactively Marketing Your Home.

• Having an extensive marketing presence in all forms of media.

• Information Capture – We talk to the Buyers!

• Our Proprietary Database of over 22,000 Buyers (I will show you real-time).

• Understanding and utilizing the proper pricing strategy to expose your home
to the buyers that will actually buy it and net you the most money possible.
(Even the majority of licensed agents don’t understand how to do this ).
“Where Does The Jim Bottrell Team get its Buyers?”

The Jim Bottrell Team has 34 sources

for Buyers and adds new sources
every year.
 FACTS EVERY CLIENT SHOULD KNOW

FACT
Different agents have different levels of experience
and levels of capability and they…

Are Not

?
Created Equal
Satisfied
Dissatisfie [PERCE
72% of Home Sellers

WHY
d NTAGE]
were DISSATISFIED
[PERCEN
TAGE] with their Agent
 HOW DO YOU CHOOSE AN AGENT?

The 4 Mistakes to Avoid When Choosing

An Agent to List Your Home:

Choosing the “Nicest” agent.

(Despite them Going with the agent who simply promises the highest sale price.
(Despite them having no explanation WHY they can achieve that higher price.)

Choosing the agent who promises to save you money by deeply

discounting their commission.

Choosing an agent that works all by themselves because you think

they’ll work a lot harder and give you more personal attention.
 FACTS EVERY SELLER SHOULD KNOW
Negotiating Service

Marketing

Sales

Admin
Contracts
Most Agent
Operations
(Too much for anyone)
 You Get ALL Of This!

You get an ENTIRE TEAM working on your behalf vs. just one agent.
Each agent on our team has a tremendous amount of support.
Different Types of Agents

Agents are not

created equal
(Here is why…)
 Levels of Agents
Massive Database
of Buyers

Advantageous
Consumer Programs
Use Information
Capture
Agent Upgrades
Themselves
Have their own website
Feature, Showcase,
Premier
Syndication
Of Listing
High Quality
MLS Listing

MLS Listing

Type of Agent Everybody Average Better Good Noteworthy Exceptional

 Different Types of Agents
(100% of agents)

Every Agent can post a

listing to the MLS
Multiple Listing Service (MLS)
Average to Below Average Listing
Pictures and words Matter!
Look at these
pictures carefully.
It is the same house!
The pictures on the left were from the
previous agent who failed to sell the house
after 120 days on the market.

The pictures on the right are from the

Bottrell Team’s professional photographer
when we picked up the listing
(Sold it -1st weekend – for MORE money).

If you were a Buyer, which

home would you want to see?
Pictures and Words MATTER!
The way a listing is SUPPOSED to be:

How many agents use great pictures and compelling write-ups to market their listings?
 Multiple Listing Service (MLS)
We belong to 5 Multiple Listings Services (San Diego, Orange County,
Riverside, San Bernardino, and Los Angeles) – Few realtors subscribe to
more than one.
• 4 MLS services equals
MANY more Buyers.

• But, traditional
marketing techniques
are just not enough.

• We go much further
than simple data
sharing…
 Social Media Syndication
We also syndicate your listing using Social Media:
(Top 5%)
 Upgrading Your Listing
We purchase “FEATURED”, “SHOWCASE”, and
“PREMIER” placement on the search sites that have
the most online traffic
(Top 3%)

This will make your home stand out against the others.
 Zillow
We ensure your home
is easy to find by
promoting it to a
“FEATURED”
LISTING.
 Realtor.com
We ensure your home
is easy to find by
promoting it to a
“FEATURED” LISTING.
 Trulia
We ensure your
home is easy to find
by promoting it to a
“FEATURED”
LISTING.
 Zillow
(Top 2%)

Noteworthy agents will

also pay to promote
Themselves as
“Featured”,
“Showcased”, or
“Premier” Agents.
This is a demonstration of their
marketing ability - and gives a
snapshot of the level of effort they will
put into marketing and selling your
home.
 Zillow
We OWN our listings
on Zillow.
Notice that we are the
ONLY AGENT
that shows up on our listings.

Other agents who advertise

their listings on Zillow have 3
or 4 other agents that show
up.

This means we get 100% of

all inquires on your home.
 Zillow

According to
Zillow, agents that
don’t “buy” their
listings lose 98%
of the inquiries on
their listings.
This wasn’t even our listing
– and we got the call, not
the actual listing agent
 Branded Websites (with IDX)
www.BottrellTeam.com

Noteworthy Agents or Teams

should have their own website
that will feature their listings.

They also should have a

Professional email address –
as opposed to Gmail, Yahoo, or
Hotmail.com
 Different Types of Agents
(Top ½ of 1%)
Exceptional agents use
“Information Capture” to help
them sell homes.
Un-Branded Website (with IDX)

What is missing?
 Information Capture
PROBLEM:
People do NOT want to talk to agents!

SOLUTION:
1-800 Number
Detailed information is available
to interested buyers 24 hours-a-day, 7 days-a-week.
Because Buyers think don’t have to speak to an agent
WE GET 3 TIMES AS MANY CALLS!
• This system helps The Jim Bottrell Team
to capture potential buyers for your home
that other agents would have lost.
Capture Website (with IDX)
 Today’s Buyer

FACT100% of Today’s Buyers

Start their search for homes online
and without an agent.
- “Let me find it on my own first”
- “I can remain anonymous – and I LIKE THAT”
- “Don’t try to sell it to me”
- “I’ll call you when I am ready and need you”
“Where Are The Buyers for Your Home?”

Odds are that the Buyer for your

home has been in our database for
more than 6 months.
 ACTIVE Marketing of Your Home

Calling
Direct

A recent Inman study detailed that 72% of Real Estate Agents make less
than 20 calls per week. The Bottrell Team, with its dedicated Inside Sales
Staff, makes over 3,000 calls per week to find buyers for your home.
 ACTIVE Marketing of Your Home

Texting
Have you ever deleted a text message
without reading it first?

Neither has anybody else.

ACTIVE Marketing of Your Home

Video Commercials
 Bottrell Team marketing GETS RESULTS!

Historically, 76% of our listings receive at least

one offer from within our own database of
Buyers.

They don’t always get the home, but

they do drive up the price by
generating multiple offers!
Advantageous Consumer Programs

Make YOUR Home

Easier To Buy!
Guaranteed Trade Up Program
and
Buyer Satisfaction Guarantee
Guaranteed Trade Up Program

How You Benefit:

You will get a firm
offer from buyers (vs.
a conditional one)
because we are
willing to guarantee
the sale of the Buyers
home.
Buyer Satisfaction Guarantee

How You Benefit:

Buyers will be less
concerned about making
the wrong choice when
buying YOUR home
than they would be with
other homes that do not
offer this Guarantee.
 IN COMPARISON
Massive Database
of Buyers
Advantageous
Consumer Programs
Use Information
Capture
Agent Upgrades
Themselves
Have their own website
Feature, Showcase,
Premier
Syndication
Of Listing
High Quality
MLS Lisitng

MLS Listing

BOTTRELL
Type of Agent Everybody Average Better Good Noteworthy Exceptional
TEAM
 What Does All Of This Mean To You?

-More Exposure of Your Home

-More Interest in Your Home
-More Demand for Your Home

-More Offers on your Home

=More Money in Your Pocket and a Quicker Sale

 In Summary: 6 Big Reasons to
S Sell with The Bottrell Team

1. We Have the Buyers

(22,000+ Buyers in our Database)

With us working together on this – we can keep the buyers happy and your escrow
on track.

2. We Sell for More Money

(5.1% More Money on avg.)
 In Summary: 6 Big Reasons to

Sell with The Bottrell Team

3. We are MORE LIKELY
To Sell Your Home
(96.5% Success rate vs. 76.5%)

4. We SELL FASTER
(24 Days to sell vs. 45 Days)
 In Summary: 6 Big Reasons to
Sell with The Bottrell Team

5. Other People Say Its So

- Zillow Top 100 in U.S. in reviews
- Trulia Top Team in California

6. Unique Consumer Programs

- Trade Up Guarantee
- Buyer Satisfaction Guarantee
 Let’s Work Together

Assuming we can come

to an agreement on
price, do you feel that
The Jim Bottrell Team
is right Team to Sell
Your Home?

Our Systems will Create More Demand for your Home,

helping it to sell faster and for more money