A Marketing Plan

of
Thukpa Product

Prepared by
MBS 1st sem (075-77) – Group A
Mahendra Multiple Campus, Dharan
• Executive Summary
• Thukpa is a Tibetan noodles soup which originated in the eastern part of
Tibet. It has been described as a “generic Tibetan word for any soup or
stew combined with noodles.’’ Nowadays it became popular dish in various
part of Nepal, Bhutan, eastern part of India. In Nepalese market, it ‘s
demand is increasing day by day. Thukpa provider company are unable to
fulfill it’s demand as required. So we have made a marketing plan to
produce Thukpa at the selected market named Dhankuta municipality
which lies on Dhankuta district, eastern part of hilly region of Nepal.
• At there, the demand of thukpa is so high because of so many hotels,
schools, boarding, colleges, hospital, administrative offices, social club etc.
are there and they have their member and most of the people want to take
thukpa dishes like thukpa soup with different taste and chaumin also.
• There are not any thukpa producer company. All demand are fulfilled by
Terai’s thukpa company at high price. So we have planned to produce and
provide thukpa at Dhankuta municipality at reasonable price
 Demographic information
Situation Analysis
• Our study mainly Total population 25727

focused on small Male population 12921

market. So we have Female population 12806

chosen Dhankuta Growth rate 3.6%/year

municipality.
Number household 5804
Dhankuta
municipality is well Literacy rate 81.12%

known as Dhankuta No of school/collages 36

Gauda No of small colttage industries 42

(administrative and
No of hotel 421
trade centre). The
district is located in No of shops 210

the Koshi zone of Government office 73

eastern Nepal. Rate of students 32.97%

• It is easily accessible by road from Dharan in the south and
to Sankhuwasabha, Tehrathum, Panchthar, Bhojpur. Being
located in the middle hilly region, the climate of Dhankuta
Municipility is essentially warm temperate.Being hilly
municipality, its temperature is minimum 2degree to
maximum 35 degree. At any time people like to take soup
dishes because of its’ coolness. That means the probability
of demand of thukpa is high there.
• There are not any thukpa producer company. All of the
demand are fulfilled by Terai’s thukpa company at high
price. From here, we can take the benefit of providing
thukpa at reasonable price.
• After producing our product, we have planned to sell
directly meeting with customer at initial phase. Then
measuring the demand of thukpa, frequently we will use
other distribution channels to cover our target market and
to satisfy our customer.
• Here, total population of Dhankuta municipality is 25727 out of them
12,921 are male and 12,806 are female according to the census of 2011.
The growth rate of population is 3.6%/year. There are 5804 household and
421 hotel and canteen. Our study have showed that in average every hotel
are consuming 2kg thukpa per day.
• Total consumption per day are as follows:

Total number of hotel 421

Average consumption of thukpa /day /hotel 2kg

That mean, weofcan

Total consumption say
thukpa that total demand of thukpa
/day 842kgper day is 842kg. But
first month we have targeted to cover 45% demand of thukpa. That means
for first month we have to produce arround 400kg per day. Then we will
increase 10% per month upto certain level.
 SWOT Analysis :
To run or to start a new business properly, environmental
factor plays a vital role about its success. Every business are Production machine and process:
influenced by internal factor and external factor. They may
bring strength and opportunities , weakness and threats. After
analyzed our target market, we have concluded following clue:
Strength & opportunities :
• We can use trained manpower.
• We can use latest machine.
• We will be the local producer.
• We will focus on quality first.
• Family member can be the worker, in this way we can save
labor cost.
• At initial phase, 2 -3 worker may able to produce and sell.
• We can take the benefit of “Youth Self Employed Program”
(government program) .
• There will not transportation cost .
• We can expand our market out of municipality in upcoming
year.
Weakness & threats:
• We have the full strength to grab threats which may be given
by external environment. Only the climate may be distracted us
for drying our product. For that we can use electric oven to dry
it.
 Objectives
• Our main objective is to increase our sales by 10% per month up to certain
level by satisfying customer and our innovative idea.

First month 385kg per day

Second month 425kg per day
Third month 470 kg per day
Fourth month 520 kg per day and so on
(increasing 10%)

Marketing Strategy:
It is the process that allows the company to focus on
available resources and utilize them in the best possible
manner to boost up sales and gain leverage over
competitors. For that we can use different strategy, they are
as follows
 Processing of product
• :

Product strategy:
• We have planned to follow same quality
and quantity as existing product.
• We will produce chaumin also.
• we will provide in different size and
price.
.
Price strategy:
our main strategy is to provide thukpa and chaumin at low price than the existing product to
cover whole market.

Our product Existing product

Weight Price of producer Price of producer

300 gm 24 25

500gm 36 38

1kg 70 75

Promotional strategy:
At initial phase, we will sell our product on target market directly meeting with customer. We
have planned to focus on personal selling. After some month, we can use local FM station for
advertising if required.
Place or distribution strategy:
To cover our target market, we will give service of home delivery. That’s way customer become
loyal for us
 Projected profit Cost analysis:

• According to Rajes Magar who is the pro. of Shristi Noodles Pvt.ltd

Dharan, the cost of machine is Rs. 550,000 including installation charge.
Our machine can produce 850-900kg thukpa per day by engaging fully two
workers. But first month we have planned to produce only 45% of it’s
capacity that mean we will produce 385kg per day.
• Total flour used in one day and
particulars its total cost:
Productions Cost of flour Price of
(kg) (Rs.) product (Rs.
70/kg
By using 50kg flour 48 2650 3360
by using 400 kg flour 385 21200 26950

That means daily profit before reducing other cost is Rs. 5750. Charge of
electricity, water supply may reduce some amount. Being that all too, we
can get good profit and we may give employment to other or we may
engage ourselves to earn money.